The Multichannel Success Podcast - from Prospero & The Multichannel Expert

By: David Worby Mark Pinkerton and David Kohn
  • Summary

  • How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers
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Episodes
  • Building a data-driven organisation with Penelope Bellegarde - Multichannel Success Podcast S4e6
    Sep 19 2024

    In today's episode, we have an insightful discussion on what it takes to build a data-driven organisation. Joining us is Penelope Bellegarde, a data specialist who has worked with brands like TUI and PwC and now runs her own company, DataTouch.

    We explore the challenges organisations face in becoming data-driven and how AI fits into the picture. We talk about the need for a solid vision and the importance of having a measurement framework. We also delve into the environmental concerns related to data centers and the significance of ESG. Whether you're a data novice or an expert, this episode offers valuable insights and tips for leveraging data in your business.

    See all episodes here: Multichannel Success Podcast Season 4

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    31 mins
  • Tracking & Using Customer Intent with David Mannheim - Multichannel Success S4e5
    Sep 18 2024

    Today's podcast episode was a real treat as we had David Mannheim from Made With Intent join us. David talked about his career journey, from his early days in advertising to founding his own agency and writing a book.

    We had some light-hearted moments discussing our favorite football teams and Disney, but the core of our conversation was about consumer behavior. David emphasises the need to see consumers as real people and not just data points, sharing stories about Starbucks and Disney to make his point.

    He also introduced a fascinating concept from football called 'expected goals' to explain how businesses should measure success. This episode was packed with valuable insights and entertaining moments!

    For all episodes see here:

    Multichannel Success Podcast Season 4

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    31 mins
  • Why do Vendors oversell with Jamie Hancox - Multichannel Success S4e4
    Sep 18 2024

    In this episode of the Multichannel Success Podcast, David and Mark welcome Jamie Hancox, a digital guru and founder of Commerce Futures, to discuss why software vendors tend to oversell their products. Jamie shares his experience working with both merchants and software vendors, explaining that the relationship between the two can often be strained due to unmet promises.

    Jamie points out that while everything is theoretically possible with software, the reality often involves significant effort and resources that aren't always communicated upfront. The conversation also touches on the role of systems integrators (SIs) and the importance of customer success teams in ensuring long-term satisfaction.

    They highlight the competitive nature of the market and the tendency for vendors to overpromise, especially in the rapidly evolving fields of e-commerce and AI. The episode wraps up with advice for the industry to listen to customers and ensure that what they're selling truly fits the customer's needs.

    For all episodes see here:

    Multichannel Success Podcast Season 4

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    27 mins

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