In this episode of MsInterPReted: Public Relations Demystified, we introduce you to two social media influencers we’ve had the pleasure of working with at Fletcher Marketing Communications: Chelsea Davis and Jensen Savannah.

We'd love to help your brand connect with influencers who could expand your reach. Contact us to learn how we can help you up your influencer game.

Chelsea Davis is a freelance journalist and content creator based in San Francisco. With a passion for exploring new places, Chelsea covers everything from food and drink to travel adventures. Her Instagram, @cheycheyfromthebay, and her blog, Chey Chey From The Bay, are filled with vibrant stories and recommendations. Chelsea’s background as a social media specialist for several prominent San Francisco Bay Area restaurants and organizations enhances her ability to craft engaging content. Through her collaborations with tourism boards, restaurants, and lifestyle brands, she shares memorable experiences that inspire her followers.

Jensen Savannah brings the charm of the Carolinas to the forefront through her content creation. She highlights the best restaurants, destinations, events, and local businesses in the Carolinas, aiming to connect her audience with new and exciting experiences. Her work not only showcases the region’s unique offerings but also fosters a deeper connection between her followers and the local culture.

RELATED: Maximizing Brand Visibility: Media Relations vs. Influencer Marketing

Both Chelsea and Jensen demonstrate the incredible impact that social media influencers can have on brand visibility and consumer engagement. Their dedicated work in their respective niches helps bridge the gap between businesses and audiences, proving that a well-crafted social media presence can be a game-changer.

Topics Discussed on this episode:

• How has the influencer marketing industry changed in the past five years?
• The dos and don'ts of contacting influencers.
• Tik Tok and the ongoing ban battle.
• Helping brands understand how much time goes into creating content.
• Obstacles in the future.

On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media.

Martha Jennings, WRAL's Managing Editor, coordinates assignments and staffing for Raleigh, NC's #1 news station. She was the News Director for WBIR, in Knoxville, TN. an executive producer for WFLA, in Tampa, FL. and a producer for WRAL and WCBD. She's a graduate of the University of South Carolina.

With over 25 years of media experience, Jeremy Campbell is Managing Director at Spectrum News in New York City, where he oversees coverage and staff within two 24-hour newsrooms: NY1 and NY1 Noticias.

His work has reached millions of viewers through TV, digital, and non-traditional platforms - and has been used as an educational tool by the U.S. State Department to train international journalists.

He believes “one story can make a difference, and a team of journalists can change the world.”

Both have won *numerous media awards from Edward R. Murrow awards to Emmy’s - just to name a few.

As PR professionals, we are always interested in the ever-evolving state of the U.S. media. We have looked over the annual surveys conducted by both Cision and Muckrack - two large PR/Communications platforms. They conduct these surveys every year polling and interviewing thousands of journalists across the country - and found similar findings.

Topics Discussed:

• Biggest changes in the industry in the past five years
• Maintaining credibility as a trusted news source
• The Muckrack survey says 70% of journalists say PR pros are either important or very important to the success of their jobs, but fewer than half actually respond to PR pitches - Why?
• Tips for pitching journalists?
• What not to do when pitching a local journalist
• Predictions for the future of journalism

In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.

Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.

Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.

Tactics discussed:

• Media Relations
• Influencer Marketing
• Thought Leadership
• Consistent Branding
• Proactive Solicitation of Testimonials