• Michael Soileau – Director of LUS Fiber

  • Sep 6 2024
  • Length: 57 mins
  • Podcast

Michael Soileau – Director of LUS Fiber

  • Summary

  • Michael Soileau, Director of LUS Fiber, joins us to discuss his vision for the organization. A native of Mamou, Michael graduated from Mamou High, and then earned a degree in International Business from UT in Austin and an MBA from LSU - Shreveport. He took over the reins at LUS Fiber in May 2024. Before this appointment, Michael had worked exclusively in private enterprise. His past employers include Comcast NBCUniversal, specializing in the broadband and cable television business, as well as Toffler Associates, O3, Viya, Comcast Cable, AT&T Broadband, and Optel. He's a proven business leader in sales, business development, and strategic planning in the telecommunication and fiber-optic industry. Michael's first work experiences in broadband came about through his work with Optel. The company was first acquired by AT&T Broadband, which was then acquired by Comcast Corporation, making it the largest broadband and cable subscription business provider in the U. S. Then, Comcast purchased 49% ownership of NBC, and several years later bought the remaining ownership in the broadcast network. These mergers resulted in Michael moving into the entertainment and distribution side of the business. "I worked with Comcast NBC Universal for twenty years, in every operational role you can imagine....sales, marketing, finance, strategic planning on how to grow the business. With the Time Warner acquisition, affordabiIity came up. We started off offering programs for low-income households, and expanded it to sectors such as seniors, Veterans, students...different sectors of the community that can find broadband expensive. I learned so much." Advocate staff photo by Leslie Westbrook. Michael retired from Comcast and then dedicated his life to studies, earning an MBA from LSU. "I admit to being a lifelong learner. When I retired from Comcast, I went to school to get my Master's degree. I had considered working in academia as I had guest lectured at UT for a while. I earned the degree to gain the needed credibility to lecture on international business. But I was reinvigorated by school to get back into the 'business of the business.'" He then spent a year and a half as CEO of O3, a digital experience consultancy based in Philadelphia. At O3, he focused on digital customer experience, strategy, and innovation, bringing the organization a fresh set of eyes on how to position it to tap into new markets and create innovative solutions. Michael had maintained a residence in Lafayette in order to be close to his parents who still reside in Mamou. One day, his neighbor was visiting and they started talking about the open position at LUS Fiber. Rachel Godeaux, LCG's Chief Administrative Officer, met with him and Michael then met with Lafayette Mayor Monique Boulet, who inspired him with her vision for Lafayette and the role fiber could play in attracting companies and driving economic development. "Her overarching belief in the importance of transparency in government was compelling." He wasn't looking for a position, but couldn't say no. https://www.youtube.com/watch?v=iYsXM71kDIw "I love the business of broadband. I've seen the power of broadband and what it does to change communities across the country, so I was excited about the opportunity to come back." Familiar with the history of LUS Fiber, having watched it from its inception back in 2005 when the citizens of Lafayette voted to make it a reality, he remembers having a conversation with the President of Comcast's cable division, saying at the time, "This is a model that will hurt us because it drives community engagement and loyalty with in the community." He further added during our interview, "Those are the values that we are all a part of by living here in Lafayette." "LUS Fiber has had 17 years of operations. We have the opportunity to rethink our marketing and ask what do we stand for, what is our brand, what is our promise to the community,
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