Unlock the secrets of thriving as an independent merchant agent in the fiercely competitive payments industry with our special guest, Josh Holden from Card Connect. From the financial challenges of Southern California to the critical transition from bank-fed sales to independent agency, Josh brings his extensive experience from Wells Fargo, First Data, and Heartland to the table. This episode is packed with his invaluable insights on building a robust client base and navigating an industry where smaller firms often struggle to survive against larger, well-established competitors.

Explore the contentious issue of clawback letters and the financial headaches they cause for small agencies and ISOs. We'll dissect the importance of customer service, legal advice, and how software-driven processing mandates are reshaping the industry. Josh's practical advice on survival strategies and industry adaptation offers a lifeline to those struggling to stay afloat amidst evolving market dynamics. If you've ever faced unexpected financial burdens in your business, this segment is a must-listen.

Discover the latest trends in the payments industry, from the nuisance of junk fees to the revolutionary potential of AI in business operations. Josh shares his thoughts on leveraging AI for digital marketing, enhancing communication with clients, and building a personal brand through consistent social media efforts. Whether you're a seasoned professional or new to the payments sector, Josh's strategies for strategic growth, customer-centric approaches, and community partnerships will provide you with the tools you need to achieve business success. Tune in and transform the way you approach the rapidly evolving payments landscape.

A payments podcast of Global Legal Law Firm