Media Roundtable

By: PodcastOne
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  • Summary

  • Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
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Episodes
  • Make Creative Your Unfair Advantage - Secrets from the CAO Summit

    Make Creative Your Unfair Advantage - Secrets from the CAO Summit
    Oct 2 2024
    “Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise). This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more.
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    54 mins
  • Audio’s Role in the Marketing Mix - Live from the CAO Summit

    Audio’s Role in the Marketing Mix - Live from the CAO Summit
    Sep 25 2024
    “When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of LifeLock Customer Acquisition, Gen) The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify). They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it.
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    39 mins
  • Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander

    Ad Infinitum: S2E09 - Simulacrum Ex Machina with Oskar Serrander
    Sep 19 2024
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). “I just think audio deserves a little bit better.” Oskar Serrander (Co-Founder/CEO, Wondercraft)
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    43 mins
Marketing Economics
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