The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognition is a mental process that uses thoughts, beliefs, experiences, and past perceptions.

That means when people behave in a manner that is inconsistent with these cognitions (beliefs, thoughts or values), they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.

This allows us to live with our thoughts, manage our day-to-day activities, and allows us to sleep at night. Have you ever proved someone they were wrong? Have you ever backed them into a corner? What happened? You made the perfect case, but you never heard from them again.

How do you use dissonance with your daily persuasion? How do you get others to persuade themselves? Join me for this week’s podcast on Double Dog Dissonance - Persuade Under the Radar. Discover ways to help people convince themselves.

CLAIM YOUR OFFER OF THE WEEK HERE

We all need more appointments, and we all want more of them. How do we get more appointments or interviews? The key is to eliminate the things you are doing that are getting you that, NO, that dang rejection. These simple changes will improve your chances of getting that appointment/interview

Nearly 4 in 10 employers avoid hiring recent college grads in favor of older workers

A boss who uses a 'coffee cup test' to filter candidates in job interviews is being accused by some social media users of playing 'mind games'

How do you break through all that noise and daily clutter that stops you from getting noticed and getting that appointment? You know you are qualified. Why aren’t they calling back for that job interview? So, how do you stand out? Tired of being ignored?

Join me for this week’s podcast on Stand Out, Get Noticed, Get The Appointment Or Get The Job Interview. You will discover persuasion tools that make sure you are never ignored again.

Can You Captivate and Close with Charisma?

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Do you repel people? Are you being offensive, pushing too hard, or saying the wrong things? As I interview prospects who have said no, the responses I get are interesting. They told you it was too expensive, and they toldl me I did not trust them. Statistics show that this is happening to you.

Let’s get into some of these complaints and things you could be doing that repels the people you are contacting. What are those common persuasion mistakes, and sales blunders costing you money?

Why Some Decisions Feel Right While Others Don’t

These mistakes are silent influence killers. Most people will never say anything to you that will alert you to the fact they are feeling this way. They are more comfortable lying to you—so they don't hurt your feelings. They walk away and simply never deal with you again. The challenge is you don’t even know you are doing these blunders.

Join me for this week’s podcast as I discuss all the mistakes you could be making, and how to fix them.