Episode SummaryIn this episode, Phil Hall interviews Matt Kohrs about his rise to prominence as one of YouTube’s most popular stock investing and trading commentators and John Valeri, host of the talk show “Central Booking,” on the state of the book publishing and retail sectors.Resources:https://www.youtube.com/c/MattKohrshttp://www.johnbvaleri.com/central-booking.htmlBenzinga Pro Benzinga.comPhil's Articles on Benzinga.comBenzinga PodcastsGuests:Matt Kohrs “Matt Kohrs Investing” https://www.youtube.com/c/MattKohrsJohn Valeri “Central Booking”http://www.johnbvaleri.com/central-booking.htmlHost:Phil HallSubscribe to all Benzinga Podcasts at https://www.benzinga.com/podcasts Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.Unedited Transcript:And yet another episode of Benzinga show business. Oh, there is no business, like show business on today's show. We're going to be discussing the state of the book, industry book publishing and book retailing. We have John Valarie is one of the most prominent book critics out there today.That's a later in the show, but first up we have a very special guests. Extra special. I would say his name is Matt cores. I mean, if you're one of those happy apes who has been disrupting the markets this year, you know who Matt cores is. Matt, thank you so much for taking the time to be with me today on Zika show business, more than happy to be here.I think we're going to have an awesome conversation. I hope so. You know, Matt. I love what you're doing on YouTube. And I'm looking at your YouTube page now, while we're speaking and I see you have 365,000 subscribers as of today. And before we recorded this interview, you did a two hour live stream, which brought in 63,000 views.I mean, you're, you're at a, I think you, Mr. Beast and Jake, Paul could all go out to lunch together. I mean, this is, these numbers are not what people usually associate with a financial. YouTube channel. What is the secret of your success on YouTube, man? I've been thinking about that a lot. Well, first of all, I very much appreciate those kind words.I would love to be in the league of a Mr. Paul, Mr. Bass. I mean, those guys, like I look up to him, like I looked up just in this world of social media and audio, video production, uh, YouTube and all the other forms of social media. You just, um, some people like that. They're very much Titans and I would love to be in that level one day with me.The one thing I've learned is social media very much, uh, it's a big benefit to do something that no one else has done. And I think we saw at the start of this calendar year, there was some sort of appetite at that point. It was mainly GameStop related GME when it went haywire, like, uh, you, you had a year when people were sitting on their couches, really, we were all locked inside.Like a lot of people were feeling the financial burden of the situation. And then you hear about GameStop and it's running and all of this. I had this channel, my YouTube channel in March of 2020. And just to give you and your listeners a little bit more. Yeah. Ideal of how it happened in March all the way till January.I was calling for every single subscriber and view I got. And I think from March, till January, halfway through January, I hit about 10,000 subscribers and obviously fast forward to now, I think, um, I believe you said 465, which is just crazy. And it puts the biggest smile on my face, but I think what it was.At that point, I was doing something that's already been done. Like I was looking up to some of the biggest financial YouTubers, Andre, Jake meet Kevin Graham, Stephan, and I was trying to replicate a model that was there's people that were better at it. They've been doing it long. And then all of a sudden, I thought, Hey, this could be fun.I know of live streaming through like the gaming world. A lot of people like to live stream those, but I was like, I wonder if there's some sort of appetite to live stream what's happening in the market. And fortunately, like with the insanity, which I could only describe as a black Swan event, there was a huge appetite.And then that was directly related to, I guess, the blow up in my channel. And, um, even the insanity now, like I think for the best. Two two months, AMC, Jimmy kind of quieted down. And I think that's the summer. This is the first summer in two years that people have kind of been able to go out and spend time with family and friends.But now that we're getting closer to labor day, people returning to their trading screens, uh, I'm just excited for the upcoming volume volatility and whatever that really brings with it. Who is the audience of your YouTube? So analytically in the backend, a lot of ...
