Masters of Marketing

By: Bassem Saber
  • Summary

  • Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
    © 2024 Masters of Marketing
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Episodes
  • Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers​
    Aug 8 2024

    Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

    Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

    Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

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    54 mins
  • Sales, Business Development, Management, and How They Combine to Grow Your Business​
    Jun 13 2024

    A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

    Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

    Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

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    46 mins
  • Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC​
    May 23 2024

    The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

    Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

    Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

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    45 mins

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