Mastering B2B Marketing

By: JRM Web Marketing
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  • Summary

  • Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.
    JRM Web Marketing
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Economics Marketing
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Episodes
  • Refocusing Your LinkedIn Content For Your ICP | Daniel Murray

    Refocusing Your LinkedIn Content For Your ICP | Daniel Murray
    Dec 16 2022

    In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP. 
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    58 mins
  • Why Podcast Rebrand

    Why Podcast Rebrand
    Nov 29 2022

    In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast. 

    Subscribe to the show. 
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    27 mins
  • How You Know You Are Doing SEO Well | Alex Boyd

    How You Know You Are Doing SEO Well | Alex Boyd
    Oct 13 2022

    Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in Portland, OR. His agency, RevenueZen, helps B2B companies grow sustainably and profitably through organic marketing strategies via SEO and LinkedIn.
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    33 mins

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