Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Why referrals still beat ads in most industriesIf you're building a business and want to attract clients who stay loyal — this one’s for you.#BusinessGrowth #B2BMarketing #ClientRelationships #EntrepreneurTips 👩‍💻 Contact Dennis:https://www.linkedin.com/in/dennisdentremont/

🎙 Hosted by Wilhelm from https://masterful.info/ 👋 If you found this helpful, like the video, subscribe for more founder interviews.

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

We break down:

- Why identifying the right pain is 80% of your success

- How to validate ideas before building anything

- Real examples of talking to users and adjusting the offer

- Lessons from launching a viral AI cheat sheet

- LinkedIn and outreach strategies that actually work

Whether you're still ideating or already launched your SaaS, this episode will help you understand how to build something people actually want – and pay for.

#SaaSMarketing#ProductMarketFit#StartupTips#AIStartup

✅ Subscribe for tactical interviews that drive results.

📎 Connect with Huxley Peckham: https://www.linkedin.com/in/huxley-peckham/

📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!

Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey.

Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed their startups - so you can skip the painful learning curve.

🚀 Understand people better. Master your mindset. Build smarter, grow faster.

🎧 Follow us now and don't miss new episodes.

💬 Want to boost your startup’s marketing?
Schedule a consultation with Wilhelm https://www.linkedin.com/in/wilhelmlaubach/ and get insights from 15+ years of real-world experience helping tech and SaaS founders grow faster!

Get marketing advice from someone who's been in your shoes.

#SaaSStartup #StartupGrowth #MarketingStrategy #EntrepreneurMindset

🎥 In this episode, I sit down with Veronica Nigro, co-founder of MakeInf, to explore the fascinating world of AI agents — what they are, how they work, and why they could completely change how startups operate.Veronica shares her journey from building predictive models for Formula 1 races to launching MakeInf, an open-source library and serverless cloud for AI agents. If you've ever wondered how AI agents go beyond chatbots, how they automate complex workflows, or how developers are using them to build smarter systems — this is the episode for you.Whether you're a technical founder, indie hacker, or simply curious about the future of AI-powered automation, you’ll learn:- ✅ What an AI agent actually is (not just hype!)- 🛠 How devs can integrate them with one line of code- 📈 Real startup use cases (from scraping to full-on workflows)- 🚀 Why MakeInf got 200 developer signups in 30 days- 🧠 What startup founders need to know before jumping in- 🔐 How AI agents handle security and prompt anonymizationVeronica also shares clever growth hacks (like using GitHub stars for outreach), the story behind building MakeInf from scratch, and her thoughts on the future of AI agents — including the idea that one day, AI might build other AI.#AIagents #StartupTools #DeveloperTools #SaaS #Founders📌 Try MakeInf (still free to use): https://mkinf.io👩‍💻 Contact Veronica:https://www.linkedin.com/in/veronica-nigro/https://x.com/mkinf_iohttps://github.com/mkinf-io🎙 Hosted by Wilhelm from https://masterful.info/ 👋 If you found this helpful, like the video, subscribe for more founder interviews, and leave a comment sharing how you’re thinking about AI in your startup.

What makes investors say “yes” to a €1.6M round? Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.In this conversation, we unpack what actually worked — not the theory.Learn how to:– Validate your product in a boring, high-value niche– Turn cold outreach into real client meetings– Build momentum and create FOMO among investors– Avoid common fundraising mistakes (like raising too early)This is a playbook for SaaS founders who want to scale fast and raise smart.✅ Subscribe for tactical interviews that drive results.📎 Connect with Jorrit Willaert: https://www.linkedin.com/in/jorritwillaert📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ #StartupSuccess #FundraisingTips #SaaSFounders

🔐 How to Protect Your Startup From Cybersecurity Disasters – A Practical Guide for FoundersAs startup founders, we often prioritize product, marketing, and growth... but there’s one silent killer we tend to ignore: cybersecurity.In this conversation, I sit down with Tom, an ethical hacker and cybersecurity expert with over 20 years of experience, to explore the most common (and avoidable) security mistakes that startups make – and how you can build a secure foundation from Day 1, without becoming overwhelmed or paranoid.We cover:- What cybercrime-as-a-service means and why it’s a real threat to even small businesses- How to choose the right software stack and avoid hidden security risks- Practical advice for securing your email, mobile devices, and cloud tools- How to avoid becoming a target through simple threat modeling- Why trust and data protection are core to building a strong brandWhether you're building a SaaS product, running a service-based startup, or still validating your idea, this episode will give you a clear, actionable roadmap to stay one step ahead of attackers – without breaking your budget or losing focus on your growth.✨ Tom also shares insights from real-world breaches, startup horror stories, and smart security habits every founder should build.👉 If you want to avoid the “we should have taken security seriously earlier” regret, this episode is for you.🔗 Links & ResourcesCheck out Tom’s startup: https://www.hackerminded.netConnect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversation is packed with actionable strategies and honest insights.#saas #clientacquisition #startups #SaaSMarketing #B2BSaaS

Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & execution✅ Avoid team conflict✅ Make faster launch decisions#StartupTips #BusinessGrowth #Entrepreneurship #TeamSuccess ✨ If you’re an early-stage founder trying to get your first users, this episode is for you. It’s about building trust, understanding your ideal clients, and staying grounded while growing fast.👍 Don’t forget to like the video if you find it helpful, and subscribe for more interviews with real founders doing real work.📥 Get free startup marketing tips from me here: https://www.linkedin.com/in/wilhelmlaubach/?locale=en_UShttps://www.hoja.ai