• Marketing with speed and agility | Peter Alexander | Check Point Software

  • Nov 22 2022
  • Length: 38 mins
  • Podcast

Marketing with speed and agility | Peter Alexander | Check Point Software

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  • Summary

  • Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. 

    Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. 

    He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.

    We discuss:

    1. How to structure a team to fulfil the role of marketing
    2. The value of behavioral science in marketing
    3. The best ways to approach testing creative ideas
    4. How data supports the challenge of ‘moving fast enough’
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