Marketing vs Sales

By: David Aron and Rob Hamilton
  • Summary

  • Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.

    © 2024 Marketing vs Sales
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Episodes
  • Project of Passion: The Offering (Ramblin' Rob)
    38 mins
  • Project of Passion: The Offering (Doctor Dave)
    Oct 28 2024

    Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital.
    Doctor Dave speaks about a minimum viable product and a minimum viable audience. It is a mistake to attract everyone in the world, but who is next? Who is the next who needs this solution? Well, they can be those who might be early in their respective careers or in a transition point. All of us have either been there or will be there. The timing of this offering is perfect. Join Doctor Dave as he meets out his offering and what it will mean to so many. This is what we need. Comment at MvSRobDave@gmail.com and keep the demand coming!

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    45 mins
  • Ramblin' Rob's Overview of a New Project
    Oct 13 2024

    Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sales Training... "To alter the careers of sales consultants for the better by providing materials teaching advanced methods." Choosing a niche and changing one life at a time rather than changing the world is highlighted. Motivation for what it is: Use the great ones as a spark, but motivate yourself! The benefit of anxiety and stress is discussed with examples. Don't miss this one!

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    39 mins

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