Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

By: Jessica Howard: Marketing Strategy Coach
  • Summary

  • Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

    Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


    If you’ve ever asked yourself:

    • Why isn’t my eCommerce store earning more
    • why your ad isn’t performing
    • why your emails aren’t being opened
    • why do people visit my website but don't buy
    • Why are my customers finding my site from this referral source


    This is the show for you!


    We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

    Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

    New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


    © 2025 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
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Episodes
  • 14. Start Your eCommerce Business Quickly & Easily on THIS Platform
    Jan 30 2025

    Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast.

    In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business.

    If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you.

    Listen to this episode if you've ever wondered:

    • How do I start an online store?
    • What platform is best for eCommerce?
    • How to start an online boutique if I'm not too tech-savvy?
    • What is the top platform for an online store?
    • Which eCommerce platform has the most apps?
    • How do I make my first sale for my online store?


    Resource Links:

    1. Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customeerr loyalty. Download your FREE Marketing Analytics Playbook NOW!
    2. Listen to Episode 8 for 7 tips for writing product descriptions that sell.
    3. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    23 mins
  • 13. 5 Secrets to Do NOW to Build a Successful eCommerce Store
    Jan 23 2025

    Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success.

    In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content.

    Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website.

    If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you.

    Be sure to listen to this episode if you've ever asked yourself:

    • What should I be doing during my "downtime" as an eCommerce owner?
    • What can I do to drive more revenue?
    • How can I optimize my website for mobile?
    • How do I build strong customer relationships?
    • How to improve my email marketing strategy?
    • Is my website loading fast enough?


    Resource Links:

    1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
    2. Listen to Episode 8 for 7 tips for writing product descriptions that sell.
    3. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com



    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

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    19 mins
  • 12. How to Use Upselling to Increase Each Order Volume by Over 15%
    Jan 16 2025

    Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales.

    In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business.

    Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately.

    If you’re ready to optimize each order, increase your average order value, get your customers to purchase more from you, and, ultimately, increase your store's sales then you need to listen to this episode.

    After listening to this episode you will have answers to the following questions:

    • How can I increase your store average order value?
    • What can I do to get customers to buy more per order?
    • What are the best strategies to identify complementary products for cross-selling in my online store?
    • What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store?
    • What are some examples of upsell or cross-sell techniques?


    Resource Links:

    1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
    2. Listen to Episode 8 for 7 tips for writing product descriptions that sell.
    3. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com



    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

    Show more Show less
    24 mins

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