• Interview with Blake Hutchison, CEO of Flippa on the Future of Digital Assets
    Nov 16 2022

    Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.  

    Flippa is a website that allows users to buy and sell websites, mobile apps, domains, and other digital assets. The company was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, and it had traded more than $140 million in websites, domains, and mobile apps, they were joined by Blake Hutchison as their CEO in 2018.

    In our interview, Hutchison gave some great insights into the industry as a whole. He believes that there has never been a better time to be involved in digital asset investing, due to the high level of liquidity and global reach that is now available. He also thinks that there will be continued growth in this space over the next few years, with more investors getting involved every day.

    We would like to thank Blake Hutchison for taking the time to speak with us, and we look forward to seeing continued success from Flippa in the future!

    Tune in now and enjoy another smashing episode!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://flippa.com/
    • https://www.linkedin.com/in/blakehutchison/?originalSubdomain=au
    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/




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    50 mins
  • Content discovery & Native advertising with Andrey Kravchenko from Taboola.com
    Nov 9 2022

    Taboola.com is the leading content discovery platform, connecting readers with the stories they love.  They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month.

    Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.

    Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.

    Tune in now and enjoy another smashing episode!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.taboola.com 
    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/akravch/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    1 hr and 23 mins
  • Interview with Jason Akatiff - Multi-Millionaire Affiliate Marketer and Owner of A4D Affiliate Network
    Nov 2 2022

    When Jason Akatiff started out in affiliate marketing in 2003, he had no way of knowing that he would one day become a self-made millionaire, but through hard work, dedication, and a willingness to take risks, he has become one of the most successful entrepreneurs in the industry.

    Jason Akatiff is the definition of the American dream. A  true legend in the affiliate marketing space and a figure that many entrepreneurs look up to.

    Jason is behind two successful companies that are each growing at 50% and 100% per year. In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sit down with Jason to discuss his road to success but also how much affiliate marketing space changed since 2003 when he first started.

    Jason is an inspiration to all entrepreneurs, and his story is a reminder that anything is possible if you believe in yourself and are willing to work hard for it.

    Tune in NOW, and we hope you will enjoy todays truly inspiring episode!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/smaxor/
    • https://propellerads.com/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    1 hr and 28 mins
  • Hot Traffic - Autumn 2022 with Konstantinos Kafkalias from PropellerAds
    Oct 26 2022

    Judy Shalom and KJ Rocker are back with a new episode of Marketing Unfiltered, and this week they're joined by Konstantinos Kafkalias, Senior Account Strategist from PropellerAds.com

    Konstantinos gives our listeners a detailed look into which Geo's are currently hotbeds of activity and why they will continue to perform well heading into the final months of 2022.

    This wonderful trio also discuss how major holidays and sporting events usually influence online traffic patterns and how marketers can take advantage of these trends by creating a more tailored marketing approach.

    Konstantinos provides also some very valuable insights into how PropellerAds operates and which ad formats tend to convert at higher rates.

    He also outlines certain features that users should be aware of when utilizing the platform and goes ahead giving all new PropellerAds users a $75 FIRST TIME DEPOSIT BONUS for a deposit bigger than $200.

    This extra credit can help you get the most out of PropellerAds platform and reach your advertising goals. So don't wait - enter the bonus code: PropellerAdsPodcastBonus today and start taking advantage of this great offer!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/konstantinos-kafkalias/
    • https://propellerads.com/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/




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    1 hr and 18 mins
  • Conversion Rate Optimization with Oliver Kenyon
    Oct 19 2022

    Oliver Kenyon is a true success story. He went from being a chef to becoming an affiliate marketing guru, and then sold his affiliate forum AffiliateFix for a seven-figure sum. 

    In this episode of Marketing Unfiltered, Oliver talks about his journey, what it takes to be an entrepreneur and shares his ideas about the future of the affiliate marketing industry. 

    He discusses together with our hosts KJ Rocker & Judy Shalom, what is hot in the industry right now, where it is heading, and what it takes to succeed in today's highly competitive environment. If you are looking for inspiration and practical advice on how to make it in the affiliate marketing world or how to succeed with your business and entrepreneurship this episode is a must-listen.

    Mr. Kenyon is quite an inspirational speaker and has a lot of knowledge to share so be sure tune in to this episode, you won't regret it!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/oliverkenyon/
    • https://www.conversionrateacademy.com/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    1 hr and 24 mins
  • The Web 3 Marketing Revolution
    Oct 12 2022

    In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sat down with Elena Ruiz Arenas to discuss how web3 is going to revolutionise marketing as we know it. Elena gave her insights into what we can expect from the Web3 revolution and how NFTs' are going to play a big role in it all. She also explained that web3 is all about decentralisation, trustless interactions and security and that NFTs are going to be a big part of this new world, as they will help to create trustless relationships between brands and consumers.

    With Web3, marketing is becoming a two-way conversation. This allows for a more intimate connection between brands and consumers, which can lead to more effective marketing campaigns. In addition, Web3 and Metaverse in particular is also making it easier for companies to track customer behavior and preferences. This data can then be used to create more personalized marketing experiences that are tailored to the specific needs of each individual customer. Web3 is thus bringing about a Marketing revolution that is sure to have a profound impact on the way businesses will operate in the future.

    Whether you're a marketer or simply someone who is curious about the future of marketing and how Metaverse will impact it, this is an episode that you don't want to miss.

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/elenaruizarenas/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    1 hr
  • A New Dimension of Education in the Metaverse with Melissa McBride
    Sep 28 2022

    Education has been a debate topic for as long as there have been children in school. Some believe that our current education system is fine just the way it is, while others argue that it needs to be reformed. However, there is one area where everyone seems to agree: the current system is not preparing students for the future. With the rapid advancement of technology, the world is changing faster than ever before. In order to keep up, our education system must change as well. This is where metaverse education comes in.

    Metaverse education is an immersive educational experience that takes place in a virtual world. This allows students to learn in a more hands-on way, and it also gives them the opportunity to explore different careers and meet new people from all over the world. Thanks to businesses like Sophia Technologies Ltd, we are one step closer to making metaverse education a reality.

    In today's episode, KJ Rocker and Judy Shalom are joined by Melissa McBride, CEO of Sophia Technologies Ltd, to discuss the current state of education. They explore how the education system has remained largely unchanged for the past 200 years, and discuss how the introduction of metaverse technologies could revolutionize the way we learn. They also touch on why Dubai is at the forefront of this technology, and how it is leading the way in terms of innovation and design.

    This is a fascinating discussion that provides insights into the future of education where Judy, KJ, and Melissa also discuss some of the challenges that need to be addressed in order to make the metaverse a mainstream reality. Finally, they offer their thoughts on how the metaverse will shape the future of education.

    Whether you're a metaverse enthusiast or simply curious about how this emerging technology will impact our lives, this is an episode you don't want to miss. So make sure to tune in now!

    If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.linkedin.com/in/melissa-mcbride-metaverse-ceo/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    1 hr and 19 mins
  • The Merge - The world's second biggest cryptocurrency is now greener
    Sep 21 2022

    The Ethereum Merge is a historic moment for this space and one that is hugely significant. But in simple terms what actually it is and how will it affect the average user? Join us in yet another smashing episode, where KJ and Judy are discussing it all.

     As any crypto enthusiast knows, the merge is a much-anticipated event in the world of cryptocurrency. Ethereum, the second largest cryptocurrency, switched last week from its current proof-of-work consensus to a proof-of-stake. 

    This change has the potential to impact the entire crypto ecosystem, and many are eager to see how it unfolds over time. There are of course a few key reasons why Ethereum decided to go ahead with the merge. First, proof-of-work is an energy-intensive process that requires expensive mining rigs. Switching to proof-of-stake will greatly reduce the amount of energy needed to run the network. 

    Second, proof-of-stake is considered to be a more secure consensus algorithm than proof-of-work. Finally, the merge will also allow Ethereum to scale more easily than if it remained on its current consensus algorithm.  

    This and so much more you will be able to hear in today's episode of Marketing Unfiltered, so tune in NOW. 

    As always nothing in this episode is financial or investment advice but for informational purposes only. If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!

    Links to the resources:

    • https://www.linkedin.com/in/imkjrocker/
    • https://www.kjrocker.com/
    • https://www.linkedin.com/in/judyshalom/
    • https://www.judyshalom.com/
    • https://www.facebook.com/groups/marketingunfiltered
    • https://www.linkedin.com/company/marketing-unfiltered/
    • https://www.instagram.com/marketingunfiltered/
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    39 mins