Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let’s learn from our past campaigns as we continue on our journey of lifelong learning.

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency.

Communicating with cultural relevance can give you a competitive edge in today’s diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business.

Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business.

Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning.

If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready.

Of all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public.