Marketing Matters

By: ADV Marketing
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  • Summary

  • Does marketing matter? Or more importantly, does your marketing matter? In this podcast, our professional marketing team transforms the marketing guessing game into a data-driven process with measurable insights and optimization opportunities. Join our conversation every other Monday and start knowing the what, where, why, and how of implementing effective marketing strategies. Make your marketing matter. Brought to you by ADV MARKETING | FULL-SERVICE B2B MARKETING AGENCY Full-Service Marketing, Content Creation, & B2B Lead Generation.
    ADV Marketing
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Economics Marketing
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Episodes
  • Design Principles 101

    Design Principles 101
    Mar 18 2024
    Designs are more than subjective interpretations of what looks good and what doesn’t. There are many different principles that contribute to making a design truly good. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing design principles. We’ll focus on the Gestalt principles and how you can incorporate them to improve designs, without formal design training, and questions to ask yourself to gain the best feedback. Tune in to learn how to make sure your designs are communicating their purpose to the right people. Highlights: What are Gestalt principles? What is proximity, closure, similarity, continuity, organization, and symmetry? What questions do you need to answer before making a successful design? What are general design best practices? What are some questions you can ask yourself when reviewing designs? Follow us! Instagram – https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-
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    20 mins
  • Influencer Marketing 101

    Influencer Marketing 101
    Mar 5 2024
    The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing influencer marketing. We’ll focus on what makes influencer marketing so effective, as well as tips on how to get started. Tune in to learn how to leverage influencers to boost all the stages of your marketing funnel. Highlights: What is influencer marketing? How does B2B influencer marketing differ from your typical B2C influencer marketing? Why are influencers effective in the B2B market space? How do you get started in influencer marketing? How do you pick an influencer for your brand? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing –
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    19 mins
  • Creating an Effective Podcast

    Creating an Effective Podcast
    Feb 19 2024
    Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at EnerACT Energy Services, to discuss podcasting and how to navigate the twists and turns of creating a podcast. We’ll focus on all of the different aspects that go into creating an effective podcast and finish with some budget-friendly tips on podcast creation. Tune in to learn about the various aspects of podcasting and what makes them effective so your podcast doesn’t fall on deaf ears. Highlights: What makes a podcast effective? How to select the proper content for your podcasts? How to streamline the podcasting process? What is the importance of flexibility in filming podcasts? How to podcast on a budget? Follow Greg on LinkedIn - https://www.linkedin.com/in/gtdunn/ EnerACT Energy Services
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    33 mins

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