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Marketing Mastery: The USAA Success Story
Sep 25 2024
Length: 21 mins
Podcast

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Marketing Mastery: The USAA Success Story

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Summary
As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit […]

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