Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make.

With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you’re hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions.

Key Takeaways:

• The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are.

• Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag.

• The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand.

• Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients.

• Marketing for different audiences: Why marketing a budget product isn’t the same as marketing a luxury brand—and how agencies often get this wrong.

• Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth.

If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen! 🚀

Links:

Website: https://www.codebreak.co.uk
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Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051