On this week's Marketing Magic episode, Yvonne recaps popular campaigns and business news while breaking down their marketing strategy. Grab your coffee because we are diving into TikTok's sort of ban..and the frenzy that was created on social media. The black-owned app Fanbase continues to rise in popularity due to the ban. Target, once again, stands ten toes down for the culture with their latest collection, and Aaliyah, even more than 20 years later, is still one in a million with her estate's latest collection with Barbie.

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Episode Chapters

• 00:00-3:41- Intro
• 3:42- 14:50-TIkTok Ban-ish?
• 14:51-25:38- Fanbase Frenzy
• 25:44 -29:16Target BHM
• 29:16-33:30-Aaliyah x Barbie
• 33:31-35:11-Closing

Articles

• TikTok Ban Timeline
• Fanbase Frenzy
• Target BHM Collection
• Aaliyah Barbie

So grab your coffee, and let’s chat

Catch up on the latest episode, and every episode here. Listen to me chat about marketing with Keri Henderson, the host of The Kickback with Keri here.

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Chat with you soon. Okay byeeeeeee