If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies.

I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience.

So, how are you engaging your teams in marketing and encouraging them to be a part of 'the marketing team.' I emphasise the necessity of team involvement to enhance customer engagement and the effectiveness of marketing efforts.

I am going through examples to day of how I have seen this transform businesses but also more often than not how I have seen it been the breaking of the marketing strategy.

With over 15 years of marketing experience, I share insights from my career, including the challenges of implementing marketing functions in growing businesses.

From my experiences, you'll learn about the critical importance of change management, digital marketing evolution, and practical tips for integrating team feedback into your strategies. Whether your business is large or small, the team's proximity to clients can significantly influence your marketing's success.

I hope you love this episode

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

I always love getting a guest back on the show and Aleyx Ward is no exception!

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.

Aleyx is going to give us her secret research sauce... asking your customers questions!

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy.

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work.

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging.

Join us as we explore the power of story and research in creating connections with your ideal clients.

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."

With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!)

So is LinkedIn really all that?
Will it really save your Social Media strategy?

I express my frustration about the notion that simply following trends or seeking a 'silver bullet' solution will lead to guaranteed success. I emphasise the importance of building a personal brand and being active on LinkedIn, but I argue against relying solely on any single platform. Instead, I advocate for a multi-faceted marketing approach that integrates various channels such as social media, website, email marketing, and more.

Listen to this episode and my thoughts on where LinkedIn should fit in your marketing matrix!

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative