Marketing Career Playbook

By: Eve Weatherburn from Meraki Marketing Learning Studio
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  • Summary

  • The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    How do I develop my marketing career? How do I get promoted to the next level? How can I work out which next marketing job to do? Which marketing skills do I need to develop that will make me a strong marketer?

    Your host, Founder of Meraki Marketing Learning Studio - Eve Weatherburn, not only asked these questions during her marketing career which saw her start as a Sales Coordinator and eventually reach a Vice President Marketing position, but also when she's mentored marketers who've been searching for answers to these and many more career questions.

    Now, Eve's sharing the strategies, advice and insights she wishes she'd had in the early-to-mid years of her marketing career when she was trying to decide which jobs would match her skills, how to change industry, and how to keep progressing so she didn't feel stuck.

    ...if you're a marketer focused on developing yourself and progressing your career, this show is for you.

    ...if you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.

    ...or, if you don't have anyone at work to offer you great advice on how to become a better marketer, this show is also for you.
    © 2024 Brand Journey Limited
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Episodes
  • How to increase your visibility if you're an introvert

    How to increase your visibility if you're an introvert
    Oct 21 2024

    Being an introvert marketer comes with many strengths, but if you are an introvert you might sometimes wonder how to go about increasing your visibility at work, without feeling uncomfortable about it.

    In this episode I share 3 actions you can take in whichever marketing job you do, to get more confident at raising your profile as well as getting your work known in the business.

    If you'd like to find out your Myers Briggs personality profile, take the test at - https://www.16personalities.com/

    SHOW LINKS:

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide here - https://learn.merakimarketinglearning.com/offers/gQVDje9c

    DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the Marketing Director Skills quiz

    DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide

    DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the guide ’10 Essential Points to Impress in Your Job Interviews’

    DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz

    DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit ...
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    29 mins
  • 3 signs you're successfully increasing your visibility with leaders in your business

    3 signs you're successfully increasing your visibility with leaders in your business
    Sep 20 2024

    Increasing your visibility as a marketer within your company, is key to opening up career opportunities, working with a wider number of teams and getting your work known by leaders. But it can be hard to know day-to-day, if you're efforts to increase your visibility are paying off.

    So, in this episode I share 3 signs that are a great indication that you are increasing your visibility and getting known for your skills and great work, within your business. If you have experienced any of these 3 experiences, keep doing what you're doing....it's working!

    SHOW LINKS:

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide here - https://learn.merakimarketinglearning.com/offers/gQVDje9c

    DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the Marketing Director Skills quiz

    DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide

    DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the guide ’10 Essential Points to Impress in Your Job Interviews’

    DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz

    DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit ...
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    17 mins
  • Why being a strong marketing manager isn't enough to get promoted to director level

    Why being a strong marketing manager isn't enough to get promoted to director level
    Sep 16 2024

    Being a high-performing manager in any area of marketing, is a great achievement. If this is you, you're likely used to receiving regular feedback on how well you're doing your job and getting great results. So now you might be thinking it's time to step up to a director role.

    However, it's important to realise that being a strong marketing manager is no guarantee that leaders see you as ready to step into a director role. In this episode, I share three actions you can start taking now, that will help you to demonstrate you know what skills director-level roles require, so you're seen to be ready to step up to a director role.

    SHOW LINKS:

    Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide here - https://learn.merakimarketinglearning.com/offers/gQVDje9c

    DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the Marketing Director Skills quiz

    DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide

    DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the guide ’10 Essential Points to Impress in Your Job Interviews’

    DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz

    DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit ...
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    20 mins

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