Episodes

  • Ep 372 - See You At The 2025 International Builders' Show!

    Ep 372 - See You At The 2025 International Builders' Show!
    Jan 30 2025
    Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experienceKarla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentationThe trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless OptionsAuthenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started?For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spottedA new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55):Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype, that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com. Like and subscribe on your favorite platform!

    The post Ep 372 - See You At The 2025 International Builders' Show! appeared first on Online Sales and Marketing for Home Builders - DYC.
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    46 mins
  • Ep 371 - Relevance Realization

    Ep 371 - Relevance Realization
    Jan 23 2025
    Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset.Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite"Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' (https://www.builderonline.com)Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? (https://www.socialmediatoday.com)Google's search market share drops below 90% for the first time since 2015 (https://searchengineland.com)A Skeptical Supreme Court Weighs TikTok's Future in the U.S. (https://www.adweek.com)Household Growth Collapse Signals Future Demand Reset (https://www.thebuildersdaily.com)Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating readKevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform!

    The post Ep 371 - Relevance Realization appeared first on Online Sales and Marketing for Home Builders - DYC.
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    54 mins
  • Ep 370 - It's Never About The Money with Michelle Simms-Reiter

    Ep 370 - It's Never About The Money with Michelle Simms-Reiter
    Jan 20 2025
    Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate PeopleWhen you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you?The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob" Like and subscribe on your favorite platform!

    The post Ep 370 - It's Never About The Money with Michelle Simms-Reiter appeared first on Online Sales and Marketing for Home Builders - DYC.
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    24 mins
  • Ep 369 - The Venus Metric Trap

    Ep 369 - The Venus Metric Trap
    Jan 16 2025
    Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show?In The News (15:28): The Venus Fly Trap of Vanity Metrics (https://www.doyouconvert.com)Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope (https://www.realtor.com/news/trends/housing-market-2025/)What won't happen in 2025 (https://digiday.com/marketing/what-wont-happen-in-2025/) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds. She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform!

    The post Ep 369 - The Venus Metric Trap appeared first on Online Sales and Marketing for Home Builders - DYC.
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    49 mins
  • Ep 368 - Leaning Into "New"

    Ep 368 - Leaning Into "New"
    Jan 9 2025
    Market Proof Marketing · Ep 368 - Leaning Into "New" Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the yearIn The News (15:28): Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 (https://www.builderonline.com) Zillow reveals 2024's most popular -- and most unusual -- home searches (https://zillow.mediaroom.com) Instagram and Facebook to Fill Platforms With AI-Generated Accounts (https://petapixel.com)Things We Love - Things We Hate (46:05): Jessie loves and hates the same thing -- making sourdoughJackie is leaning into showing gratitude and loves showing appreciation for others Kevin is loving the Ohio State Buckeyes! Like and subscribe on your favorite platform!

    The post Ep 368 - Leaning Into "New" appeared first on Online Sales and Marketing for Home Builders - DYC.
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    54 mins
  • Ep 367: Don't Fail Your Realtor Partners In 2025

    Ep 367: Don't Fail Your Realtor Partners In 2025
    Jan 2 2025
    Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025 It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a "cease and desist" from prominent brokers in your area, why offering concessions to your buyer (not the agent) is the way to go, and more. Yes, the world has changed - no, it isn't ending.Real Estate Insiders Unfiltered Podcast (hosted by James & Keith) Like and subscribe on your favorite platform!

    The post Ep 367: Don't Fail Your Realtor Partners In 2025 appeared first on Online Sales and Marketing for Home Builders - DYC.
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    33 mins
  • Ep 366: That's a Wrap, 2024!

    Ep 366: That's a Wrap, 2024!
    Dec 26 2024
    Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30):Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08):Beyond The Artboard: Hedgefield Case Study (https://www.doyouconvert.com)Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team)ChatGPT search is now available to all free users ( https://searchengineland.com)Why Zonda's Latest Millennial Survey Matters (https://www.builderonline.com)Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' (https://www.realtor.com)2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently. Like and subscribe on your favorite platform!

    The post Ep 366: That's a Wrap, 2024! appeared first on Online Sales and Marketing for Home Builders - DYC.
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    51 mins
  • Ep 365 - Leaning Into Local

    Ep 365 - Leaning Into Local
    Dec 19 2024
    Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15):Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.In The News (24:20):DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)TikTok failed to save itself with the First Amendment (https://www.theverge.com)OpenAI's Sora is officially here (https://mashable.com)Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform!

    The post Ep 365 - Leaning Into Local appeared first on Online Sales and Marketing for Home Builders - DYC.
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    50 mins