Rebel Marketing's Yasmine Robles and Izzy Dadoski focus the world of TikTok and the current buzz surrounding its ban.

They explore Sabrina Carpenter's viral Dunkin' campaign, which smartly targets Gen-Z coffee lovers, and discuss the importance of diversifying your social media strategy.

Whether you're an influencer or a business owner, Yasmine and Izzy share actionable insights on transforming followers into loyal customers and ensuring your brand thrives on multiple platforms.

Plus, they touch on personal branding, the rise and demise of digital platforms like Vine, and how to effectively trial emerging social media channels.

Hot Moments

00:00 Sabrina Carpenter stars in funny Dunkin' campaign.

03:46 Turning followers into customers amidst TikTok uncertainty.

07:43 Creators prepare for potential TikTok ban impacts.

13:15 Strategically monetize influence and brand identity.

15:45 Hair dye and energy drink preferences discussed.

19:35 Experiment and evaluate platform usability before committing.

20:43 Strategically trial, observe, set goals, gain insights.

Hot Takeaways

Rebranding and Evolution: Rebel Marketing, formerly known as Robles Designs, signifies growth and adaptation in business identity.

Engaging Campaigns: A successful marketing campaign example discussed was Sabrina Carpenter's collaboration with Dunkin', which cleverly targeted the younger demographic and effectively blended humor with product promotion.

Diversification of Platforms: The potential TikTok ban emphasizes the importance of diversifying social media presence to safeguard against platform-specific disruptions.

Backup Strategies: Gathering followers' email addresses and promoting alternative platforms (like Instagram and YouTube) are crucial for maintaining audience engagement.

Trial and Error for New Platforms: Experiment with emerging platforms like BlueSky; assess their usability, audience, and alignment with business goals before fully committing.

Developing Merchandise and Products: For influencers, leveraging their personal brand to create related products (e.g., Emma Chamberlain’s coffee) can lead to substantial income and brand loyalty.

Ethical Product Development: Ensure that products associated with personal brands (like merchandise or unique items) are high quality and genuinely beneficial to avoid damaging reputation.

Utilizing Link Trees: Use link trees in social media bios to provide easy access to all other platforms and revenue-generating activities (e.g., YouTube, Patreon).

Strategic Content Goals: Before trying out new platforms, have clear goals—like gaining followers or monetizing content—that guide your approach and measure success.

Continual Engagement and Adaptation: Constantly engage with followers, keep up with trends, and adapt marketing strategies to maintain relevance and connection with the audience.

Stay in touch and get the latest updates by following us on:

• Instagram: @RoblesDesigns
• LinkedIn: Yasmine Robles
• TikTok: @RoblesDesigns
• Facebook: @RoblesDesigns
• Rebel Marketing

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What are some effective strategies for personalizing client communications without coming across as overly salesy or intrusive?

This time, hosts Yasmine Robles and Izzy Dadoski engage in a riveting conversation with the sales strategy maestro, Bethany George, The Follow Up Boss.

Here are three key takeaways:

🔹 Understanding Your Audience: Bethany and Yasmine both stress the importance of knowing your audience inside and out. Tailor your pitches and follow-ups to their specific needs to build genuine connections and boost your sales metrics.

🔹 Balance Sales and Personal Touches: Bethany shares her secret sauce for maintaining strong business relationships—integrating a CRM system for organized follow-ups and adding personalized touches like handwritten cards. Remember, it's all about those human connections!

🔹 Humanize Your Outreach: In a world overflowing with AI and automated messages, both speakers underscore the value of personalization. Trust and rapport are built through thoughtful, well-researched interactions, not generic blasts.

Key Moments

00:00 Engaging follow-up: address clients' concerns directly.

04:08 Proposal unmet; prioritize relationship; step back.

07:03 Check in when steady friends go silent.

10:23 Effective follow-up strategies for networking and proposals.

14:38 Sending snail mail cards enhances personal connections.

18:22 Advertising misalignment: Wrong audience, ineffective sales pitches.

23:36 Assess and refine your sales process consistently.

26:18 Consumers distrust AI-written media, prefer humans.

29:56 Refine message targeting to avoid annoyance.

32:02 Trust in relationships builds over time.

37:35 Stranger recognized, asked for name reminder.

39:01 Sends quirky Valentine's cards as an adult.

42:22 Know your audience; niche down to succeed.

46:30 Fear: Powerful beyond measure, not inadequate.

47:50 Expert in sales, audience engagement, seamless pitching.

Stay in touch and get the latest updates by following us on:

• Instagram: @RoblesDesigns
• LinkedIn: Yasmine Robles
• TikTok: @RoblesDesigns
• Facebook: @RoblesDesigns
• Rebel Marketing

Your ultimate guide - FREE Website Starter Checklist

This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today!

Download your FREE Website Starter Checklist and unlock the secrets to crafting a website.

Copyright 2025 Rebel Marketing

Aligning your social media efforts with your business goals—without sweating the small stuff.

Hey there! Welcome back to another sizzling episode of "Market It Like It's Hot!" Today, we're diving headfirst into the nitty-gritty of social media content. Your favorite hosts, Izzy Dadoski and Yasmine Robles, are here to share the scoop on social media.

We’re talking cool real-life examples, like the killer cross-promo between The Cheesecake Girl and Lion Cup Cookies on Instagram, and breaking down the dos and don'ts for platforms like Instagram and LinkedIn. Whether you're in the product game or running a service-based business like a law firm, we've got some golden nuggets of wisdom tailored just for you.

Yasmine's all about LinkedIn, while Izzy's got the lowdown on TikTok's crazy engagement potential and why Reddit's the go-to spot for authentic advice.

We'll also get into maintaining brand consistency, setting real goals for your social posts, and clever ways to collaborate with other brands without breaking the bank.

Hot Moments

00:00 Discussing best social media platforms for needs.

05:51 Essential for professional credibility and networking.

06:39 TikTok can gain law firms traction, engagement.

10:59 Content tone varies by brand and audience.

15:09 Holistic marketing considers demographics and psychographics.

18:57 Make it personal, adapt per platform, change.

21:47 Set clear, measurable goals; track performance diligently.

26:14 Cross-promotion success depends on aligned goals.

27:06 Aligning partnerships beneficial; others require payment.

Hot Takeaways

Align Social Media Collaboration with Business Goals:

• Collaborations on social media should directly support your business objectives, such as increasing brand awareness or driving sales.

Strategic Cross-Promotions:

• Engage in cross-promotions like the partnership between The Cheesecake Girl and Lion Cup Cookies. Mutual tagging can be an effective way for both parties to reach new audiences.

Platform-Specific Strategies:

• Tailor your collaboration strategies to fit the platform. Instagram collaborations might focus on visual appeal, while LinkedIn collaborations should focus on professional and industry-specific content.

Effort in Partnerships:

• While partnerships can be free, they require effort. Product-based businesses might need to provide samples or pay influencers to participate in collaborations.

Platform Suitability:

• Assess if a platform makes sense for your business. Don’t commit to a platform simply because it’s popular; make sure it aligns with your goals and capabilities.

Start Simple and Iterate:

• Don’t overthink your social media presence. Start posting content and learn from what works and what doesn’t. If something isn’t working, you can always delete it.

Leverage Free Resources:

• Take advantage of free tools and resources to enhance your social media strategy. Yasmine Robles offers a free checklist at RoblesDesigns.com/checklist.

Understand Your Audience:

• Use demographic and psychographic data to guide your platform choice and content strategy. There’s often a gap between perceived and actual target...