“If I could just figure out the right way to market.”

I hear this all the time from my clients, and maybe you've thought it yourself.

Because I get it.

There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have.

And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again.

But what happens?

• You buy the course or the program.
• Do the work
• Then those results never quite materialize as they promised.

And not only that, what they are teaching is making marketing suck more, not less.

So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business.

And fair warning, I'm gonna get a little ranty on this episode.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

What if I told you that 95% of marketing advice out there wasn't for people like you?

If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results.

You're unintentionally making your marketing suck more, not less. So how do you know if you're following the right guidance?

Buckle up, because this episode will shift how you think about marketing.

In this episode, you'll hear:

• How much of the commonly available marketing advice doesn't work for solo business owners or those not primarily creators
• The distinctions between being a creator and a business owner and how these identities affect marketing strategies
• How creators need a large audience to monetize their content, whereas business owners need a smaller, targeted audience.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Sometimes when it comes to marketing, we are our own worst enemies.

We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses.

And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it comes to marketing.

Let's jump right in with the first big sabotage I see all the time.

In this episode, you will hear:

• How solo business owners unknowingly make marketing harder for their businesses through certain choices
• The instinct to add more marketing strategies and how it may be more beneficial to subtract instead.
• How to focus on fewer marketing tactics that are more effective, particularly for solo business owners

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.