MVP Sports Business

By: Courtney Stephen and James Lawson
  • Summary

  • Most valuable person explores the world of sports, the business behind the game, and the career opportunities available to athletes, fans, and entrepreneurs.
    Courtney Stephen and James Lawson
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Episodes
  • 036 - Franchising for Athletes: James Hilovsky on Buying a Franchise and Building a Successful Business
    Aug 15 2024

    In this episode, host Courtney Stephen sits down with James Hilovsky, CEO of The FranDream, to delve into the world of franchising and its unique benefits. James explains how franchising offers a business playbook and ongoing support, providing a structured pathway to success for franchisees. He also discusses how franchising extends beyond the restaurant industry, touching on various sectors including home services, health and wellness, and entertainment. The conversation covers key considerations for aspiring franchisees, such as investment ranges, location, and ongoing costs, and highlights the importance of following the proven system to achieve success. Whether you’re an athlete transitioning to business or simply curious about franchising, James offers invaluable insights and practical advice on making informed decisions in the franchise world.

    Key Takeaways

    • Understanding Franchising: James breaks down the concept of franchising, explaining how it provides a business playbook and ongoing support for franchisees.
    • Diverse Franchise Opportunities: Exploring how franchising is not just limited to restaurants but spans various industries like home services, health and wellness, and entertainment.
    • Key to Success: Insights into what makes a successful franchisee – the ability to follow directions, adhere to the playbook, and hire the right team.
    • Franchise Investment Considerations: Important factors when buying a franchise, include investment ranges, location, and ongoing costs.
    • Popular Franchise Options: A look at trending franchise industries and what makes them appealing to new business owners.
    • ROI and Profitability: Discussion on the expected time frame for earning back the initial investment and achieving profitability in a franchise.
    • Advice for Aspiring Franchisees: James offers practical tips on conducting thorough research and crafting a clear plan before diving into franchising.


    Chapters


    00:00 Introduction and Definition of Franchising

    03:02 Franchising Beyond Restaurants

    06:01 Keys to Success in Franchising

    08:20 Considerations for Buying a Franchise

    15:03 Popular Franchise Options

    18:31 Earning Back the Initial Investment

    21:45 Advice for Individuals Interested in Franchising

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    33 mins
  • 035 - “Performance Engineer” - Usama Mujtaba (Pro Football Strength Coach)
    Jul 31 2024

    Usama Mujtaba, head strength and conditioning coach for the Toronto Argonauts, shares his journey from being an engineer to a coach for professional athletes. He emphasizes the importance of being a jack of all trades and developing skills like public speaking and sales. Mujtaba discusses his goals of growing the culture of strength and conditioning in the CFL and creating a facility that provides comprehensive training for athletes. He also highlights the significance of financial literacy for athletes and encourages them to educate themselves on money management. Chapters

    00:00 Introduction and Background

    06:50 Building Trust and Culture in Professional Sports

    11:38 Overcoming Imposter Syndrome

    20:01 Feed the Fam: Affordable Luxury Clothing

    28:10 Growing the Culture of Strength and Conditioning in the CFL

    36:29 Favorite Athletes


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    39 mins
  • 034 - WNBA All-Star Event, Basketball, Fashion, and Experiential Marketing with Danielle Chong
    Jul 19 2024

    Danielle, the founder of Boxout Brand, shares her journey in the sports industry and her passion for basketball. She talks about how she fell in love with the sport and combined fashion and basketball to continue her dream of working in sports and entertainment. Danielle also discusses the growth of the WNBA and the positive changes happening in the league. She shares details about the event she is organizing called Drip Social, which celebrates the intersection of basketball and fashion during the WNBA All-Star Event in Phoenix. Danielle emphasizes the importance of intention, teamwork, and collaboration in creating successful events. She also talks about her plans, including a digital platform to assist people interested in working in sports and entertainment.


    Chapters


    00:00 Introduction and Background

    08:15 The Growth and Positive Changes in the WNBA

    10:35 Drip Social: Celebrating Basketball and Fashion

    19:25 Creating Successful Events

    28:21 Favorite Athletes

    35:46 Future Plans and His and Hers Pop-Up


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    34 mins

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