MTACTIQ - VOICE OF MARKETERS

By: Marketing Specialization - SBM (MBA). CHRIST (DEEMED TO BE UNIVERSITY)
  • Summary

  • Fuel your marketing growth with MTACTIQ, the podcast by Christ University's prestigious MBA program. Tune in for interviews with seasoned industry veterans, offering invaluable insights and proven strategies to propel your marketing career to new heights. MTACTIQ offers a diverse range of perspectives and topics, ensuring there's something valuable for every listener. Learn the latest trends, best practices, and practical tips to improve your marketing efforts, driven by the curiosity of inquisitive students. Subscribe now and stay ahead!
    Marketing Specialization - SBM (MBA). CHRIST (DEEMED TO BE UNIVERSITY)
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Episodes
  • impacting lives through innovation w Dr. Saji Varghese (Sunbird Straws)
    Nov 8 2024

    Welcome back to MTACTIQ, the marketing podcast club of the School of Business and Management's MBA Program at Christ (Deemed to be University). Today, we’re excited to feature an inspiring guest, Professor Saji Varghese, a visionary in social entrepreneurship whose work exemplifies the profound impact that sustainable innovations can have on communities.

    Professor Varghese is renowned for his pioneering project, Sunbird Straws, which revolutionizes the use of eco-friendly materials to create biodegradable straws from natural fibers. His journey isn’t just about business—it’s about empowerment and environmental stewardship.

    Through his dedication, Professor Varghese has impacted countless rural lives, bringing sustainability to the forefront of local enterprise. In this episode, we’ll uncover Professor Varghese’s unique approach to social entrepreneurship, the challenges he faced along the way, and his passion for making a lasting difference. Get ready to be inspired by a conversation that highlights the power of innovation in driving positive change.

    Follow us on Instagram for updates, behind-the-scenes content, and more: https://www.instagram.com/mtactiq?igsh=MXk5a2t6OHowbXFm

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    27 mins
  • Leading the Future of Education w Dr. Fr. Jose CC
    Jul 6 2024

    Welcome back to MTACTIQ, the marketing podcast club of the School of Business and Management's MBA Program at Christ (Deemed to be University). Today, we have the distinct honor of hosting a very special guest, a visionary leader whose dynamic personality has shaped the university's present and future – Dr. Fr. Jose CC, the Vice Chancellor of Christ (Deemed to be University).

    Dr. Fr. Jose CC is not just an academician; he's a catalyst for change. His leadership has fostered an environment of innovation, inclusivity, and excellence. From establishing cutting-edge programs to championing global collaborations, Dr. Fr. Jose CC has redefined what it means to be a modern university.

    In this episode, we'll delve into Dr. Fr. Jose CC's journey, his leadership philosophy, and his ambitious plans for the university's future. Get ready for an inspiring conversation with one of the most influential figures in Indian higher education.

    Follow us on Instagram for updates, behind-the-scenes content, and more: https://www.instagram.com/mtactiq?igsh=MXk5a2t6OHowbXFm

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    25 mins
  • Creating Value for Sales Growth w Sai Krishna Rao
    Jul 6 2024

    Welcome to MTACTIQ, the podcast from the Marketing Specialization at Christ Deemed to be University's School of Business and Management MBA program. Join us as we explore career advancement, industry competition, and professional growth.

    In this episode, we’re excited to have Sai Krishna Rao, the Senior General Manager of Schneider Electric, discuss the critical shift from profit-making to creating value in business. He shares compelling examples of companies like Apple, Toyota, and Harley-Davidson that have successfully embraced this transformative approach. Learn about the importance of strong management conviction, cultivating a values-aligned culture, and establishing processes and systems that support value creation.

    Whether you're an industry veteran or just starting out, MTACTIQ offers practical advice and inspiration for your career journey. Tune in and elevate your professional life!

    Follow us on Instagram for updates, behind-the-scenes content, and more: https://www.instagram.com/mtactiq?igsh=MXk5a2t6OHowbXFm

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    42 mins

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