In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Navah Hopkins, an expert in search ads and pay-per-click marketing. They dive deep into PPC strategies, how to navigate Google Ads, and what small businesses need to do to succeed in digital marketing.

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Best Moments:

(01:03) Introduction to pay-per-click and search ads

(04:50) What not to do when researching your own ads

(06:02) Determining goals for PPC campaigns

(06:45) Local service ads for customer acquisition

(07:19) Dealing with competitors bidding on your brand terms

(08:37) Using auction insights reports in Google Ads

(09:42) SEO vs. paid ads: which is more productive?

(12:02) Choosing between SEO and PPC based on business operations

(13:56) Brief discussion on metal music genres

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Guest Bio:

Navah Hopkins is a PPC expert and evangelist for Optmyzr. She’s an internationally recognized speaker and instructor with extensive experience in SEO and paid search marketing. A passionate metal music enthusiast and gamer, Navah contributes to major publications like Search Engine Journal and Search Engine Land. She's also an active member of professional communities like Women in Tech SEO and the Paid Search Association.

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