• Luxury Listing Specialist - Dominate High End Listings In Any Market

  • By: Michael LaFido
  • Podcast

Luxury Listing Specialist - Dominate High End Listings In Any Market

By: Michael LaFido
  • Summary

  • Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!
    Copyright 2017 . All rights reserved.
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Episodes
  • Zillow Gone Wild - Crazy Listings Across America
    Feb 4 2025

    In this episode of the Luxury Specials podcast, I sit down with Samir, the founder of Zillow Gone Wild, for an engaging conversation about the fascinating world of unique and eccentric real estate listings across America. We dive into the origins and success of Zillow Gone Wild, a social media phenomenon that showcases luxury, quirky, and downright wild properties.

    Samir shares his journey from starting the platform during the pandemic in December 2020 to amassing over 5 million followers across multiple social media channels, including Instagram, Facebook, and TikTok. His passion for real estate, despite not being a licensed agent, has resonated with millions who are captivated by the diversity and creativity of U.S. properties.

    We discuss some of the most memorable and eccentric homes featured on Zillow Gone Wild, like the $20 million property in Gilbert, Arizona, complete with a go-kart track and a hidden shooting range. Samir also touches on the impact his platform has had on real estate sales, with agents reaching out to him to highlight their unique listings and even staging homes to attract attention.

    For those curious about what's next for Zillow Gone Wild, Samir reveals exciting news about the upcoming second season of their HGTV show, which will continue to explore these extraordinary properties.

    Whether you're an agent looking to understand the power of social media in real estate or a property enthusiast eager to see the wildest homes on the market, this episode is packed with insights and entertainment. Tune in for a deep dive into the world where luxury meets the unexpected.

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    29 mins
  • Why 71% of Realtors Sold Zero Homes Last Year—And How to Avoid Being One of Them!
    Jan 31 2025

    In this episode, Michael LaFido dives deep into the alarming statistics released by the National Association of REALTORS® and explains why 71% of REALTORS® sold zero homes last year. He emphasizes the importance of educating consumers about choosing an active, successful agent over one who's not doing any transactions, shedding light on the broader implications for home sellers and buyers alike.

    Michael discusses key strategies for maximizing exposure, marketing, and negotiating better deals for sellers, highlighting the significant differences between agents who invest in themselves and those who do not. He shares practical advice on effectively communicating these points to build trust and attract clients.

    Additionally, Michael highlights the power of creating valuable content and being a local informational resource, whether through market updates, business recommendations, or showcasing local history. He underscores the benefit of adding layers to your real estate practice by incorporating educational and engaging community content.

    Finally, Michael talks about the Luxury Designation program, a fantastic opportunity for agents wanting to specialize in high-end markets. He mentions upcoming in-person training sessions in Houston and Miami, along with flexible online training options.

    Don't miss this insightful episode that not only presents a compelling argument for choosing the right real estate agent but also offers concrete steps to enhance your own real estate business.

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    5 mins
  • Navigating New Regulations: Effective Strategies for Luxury Agents with Jay Macklin
    Dec 18 2024

    Hey everyone, Michael LaFido here! I’m excited to share the latest developments from our recent podcast episode, featuring the extraordinary Jay Macklin. Jay’s journey from Michigan to establishing a thriving luxury real estate brokerage in Arizona is nothing short of inspirational.

    First off, let’s talk about an important update in the real estate world: Starting August 17, there's a new US requirement for buyers to have a written agreement to schedule private showings of homes. This stems from a settlement between the NAR and the Department of Justice. If you’re booking a public open house, no agreement is necessary. This new rule impacts commission structures and adds a layer of complexity for us agents, but it's all about adapting and staying ahead in the game.

    Jay Macklin, our special guest, has been a force in luxury real estate since 2010, focusing primarily on North Scottsdale. He's all about personal branding and creating unique selling propositions to stand out. He highlights the significance of consistency, creative messaging, and building strong client relationships. Jay’s approach aligns perfectly with the principles I discuss in my book, “Secret to Top Luxury Agents,” available now on freeluxurybook.com—grab your copy, just cover the shipping fee!

    A fascinating topic we covered is the different dynamics within luxury markets. Transitioning into luxury real estate, especially if you're new to an area, requires understanding client needs and preferences. Jay's experience reinforces that adapting marketing strategies and maintaining a high level of personal branding are key to success. Speaking of branding, we’ve got some awesome news—our luxury listing specialist gear is now available at luxuryspecialsgear.com. From T-shirts to planners, we have it all to keep you stylish while you close those high-end deals.

    In today’s competitive market, setting yourself apart is crucial. What’s your unique strategy? How do you ensure clients remember you? Whether it’s your negotiation skills or your standout marketing materials, remain consistent and innovative. And hey, if you’re curious about effective listing presentations and more, don’t miss our daily themes like 'Mindset Monday' and 'Tips Tuesday' on our YouTube channel.

    As we wrap up the year, let’s stay connected and express our gratitude—to our clients, colleagues, and everyone who supports us. It’s not just about business; it’s about building enduring relationships. Make it a great day, and stay tuned for more exciting updates and insights!

    Keep pushing the envelope, and let’s make waves in the luxury real estate market!

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    38 mins

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