Holiday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random shit but it’s really hard to remember by the time we write the intro.

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In this cozy-but-uncouth episode with Kaitlyn Kessler, we unpack makes it possible to *actually* look forward to answering messages from your clients (see episode title for a clue), go deep on the identity “renaissance” that so many business owners are feeling right now, explore the varied ways we can cultivate community as coaches, discuss the power of having an accountability buddy while you build your dream life, and gush about what’s on the horizon for our retreat business in 2025. Speaking of which:

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What’s the most off-brand thing about your personality? We’ll show you ours if you show us yours… In this episode we talk November goal-setting, a near-cancellable opinion on the hierarchy of dog breeds, a pill that can apparently get you all of the benefits of running without ever having to run (!!!!), the magic of print media, GEN Z going to SPACE, cooking tips for the easily distracted, and if we need to be concerned about Taylor Swift posting Reels like a basic. Tune in to find out, and slide into Xanthe’s DMs here to submit your AMA questions for the next recording!

If we can’t get that bread, we might as well bake it! In an October recap of sorts, we review our lowest sales month of the year, talk about wtf is even going on with our Airbnb properties, share our hot takes on Halloween, anniversaries, and the aisles of Target. Frank also drops the absolute BEST surprise in Timothée news, while we get into lotsa messy bits of life lately, from smouldering buses to broken iPhones. Wild ride, per usual.

Don’t forget to submit your AMAs, FMKs, comments, and concerns to Xanthe in the DMs!

Cozied up on a hotel bed in Barcelona, Maia and Xanthe dive into a refreshing, raw conversation about turning your rock bottom into your becoming, the roles that rebellion, isolation, and SHAME have played in our creativity over the years, how to write in a way that brings people closer to themselves, dopamine detoxes and social media breaks, navigating the intersection between work life and love life, how to retire off grid in your 30s, and what it truly means to live a creatively — leaving room for pleasure, self-exploration, and constant evolution.

Maia’s co-creation, Creative Living, is enrolling ‘til Friday November 1st. If you’re ready to enter the vortex with us, hop in here

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Gossip Girl Fall is well underway, and Xanthe’s having a threesome with Chuck and Blair, to celebrate. Frank, on the other hand, is on a petition to remove the word “content” from the collective vocabulary. Beyond that, we cover: a new online leadership theory that will help you stop comparing yourself on social media, the appropriate order of operations of showers surrounding a workout, how to get Air Canada to pay you $800 for simply hanging out, the marketing lesson in this Tezza post, why Soho House is a dream getaway for the modern lush, Trader Joe’s Dumplings, the cutest-ever cracker campaign, and explain the charging-US-dollars-as-a-Canadian-company-thing, for all those curious. AN EARFUL, AS PER USUAL. If you have thoughts, comments, questions, or speculations, send Xanthe a DM anytime here.

Love hosting our first guest! Xanthe sat down with Nina in Barcelona for a candid IRL convo that covers all the shit that we don’t see coaches talk about, online. From our journeys towards finding confidence letting our true selves be seen, the areas where we’re still works in progress, releasing control around our routines, letting go of our “working for the weekend” mindsets to shift from benders to balance, you’ll learn how we’ve leaned into self-trust as the backbone of our businesses and let having a lot of fucking fun lead the way.

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