Local Marketing Institute Podcast

By: Local Marketing Institute
  • Summary

  • Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
    © 2024 Local Marketing Institute LLC. All Rights Reserved.
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Episodes
  • Local SEO and Marketing Q&A Session October 25, 2024
    Oct 29 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • FTC new rules on fake reviews are now in effect.
    • AI overwriting business descriptions.
    • Local Service Ads will soon require a Google Business Profile.
    • How do I rescue a GBP that got suspended for breaking guidelines?
    • How do I claim ownership of a Service Area Business?
    • Is it possible to have GBPs for multiple businesses at the same address?
    • How do I get rid of bad reviews from non-customers?
    • Do I need to be on site at the business location to film for video verification?
    • How do I resolve a suspension caused by a name change from an unknown user?
    • Is there anything I can do to further the verification process while it’s pending?
    • Should I split my business into two entities to increase ranking?
    • Can I get suspended from making GBP posts?
    • What do I need for my GBP to have multiple businesses at one location?
    • How do I make sure the right category comes up in search?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 3 mins
  • Local SEO and Marketing Q&A Session September 13 with Guest Host Darren Shaw, 2024
    Sep 17 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • GBP appeals are no longer delayed.
    • LSA review links are going away.
    • Google confirms Exif data does not affect ranking.
    • Should I change my business name through the GBP dashboard or the API?
    • What are some good resources on if backlinks still work?
    • What are the best tools for Geogrid ranking?
    • Why is my GBP category not showing?
    • If I switch to a new SEO company, will I lose progress I made with the old one?
    • What should I do if my edits have been pending for weeks?
    • What is the ‘show business address to customer’ slider meant for?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    1 hr and 3 mins
  • Local SEO and Marketing Q&A Session August 30, 2024
    Sep 3 2024

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

    Updates and Questions

    • GBP appeal delays for longer than normal.
    • Google Local Services Ads review links expire.
    • Can you nest a service department under the primary sales profile if the service department is in a different location?
    • What should I do if I missed the GBP suspension notice email?
    • Why is Google Maps showing the wrong location when the address is correct?
    • Is Yelp Connect worthwhile for update features?
    • How do I remove reviews that violate GBP guidelines?
    • What should I do if I get suspended trying to fix a Google Map pin attack?
    • Does embedding Google Maps into my website help me rank better?
    • How can I avoid my images getting flagged?
    • How many reviews a day will get Google’s attention for possible deletion?
    • Does making too many edits on my GBP cause suspension?
    • Are customers allowed to leave identical reviews?

    Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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    57 mins

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