🏜 We're officially in a trust desert, people. Your future buyers still want to buy, sure.

But, the times are a changin' and to keep up, we need to level up.

Here's just a few of the changes in the online business landscape that have accelerated over the past 12 months:

🤠 We're all super aware that there are cowboys in the industry, and many of us have been burnt by them;

💸 We don't have as much free cash to splash, and we're super wary of ensuring it goes to the right person for the job;

🤖 AI is advancing at a clip, and we're craving a unique perspective and a human to lead us;

💅🏼 The industry is becoming more sophisticated, and in a buyers market we're spoilt for choice; and

📈 Buying cycles are getting longer, as people stop responding to direct response marketing and instead are taking their time to make sure a purchase is the right one for them.

All of these changes have led to the "perfect storm"; one where the online business landscape is fast being split down the middle into two clear camps:

The first? Those willing to do what it takes to develop trust. And the second? Those still clinging onto the old ways of doing business, and wondering why it isn't working anymore.

In today's podcast episode, I'm breaking down what this trust desert is and five things to consider to ensure that you don't get left behind.

Here's a summary of points covered:

1) Touchpoints: The need for more touchpoints to build rapport with audience prior to purchase.

2) Audience: The increasing importance of audience and community.

3) Middle of Funnel: The non-negotiable need for a middle of funnel content channel.

4) Thought Leadership: Why how to content no longer cuts it.

5) Catering to Longer Buying Cycles: Why multiple touchpoints are needed to achieve a benchmark CVR.

If you need help with developing trust with a robust traffic system for developing traffic and building trust with them, you need Traffic Playbook! This is a full course included in Lifestyle Business School, and also able to be purchased separately.

To check it out, click here.

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In the past month, I experienced the “tipping point” in the leveraged business model I started building out from scratch 12 months ago.

All leveraged expertise-based models have them, IF YOU KNOW TO STICK WITH IT LONG ENOUGH TO GET TO THE MAGIC ✨

But, this isn’t always in line with the rhetoric online.

We hear of “quick wins”, “six figure launches” straight out of the gate and unicorns who build their dream business in a year.

And sure, with some business models, that may actually be possible.

Take a service-based or freelancer business model for instance.

You can build it in a day, book yourself out in a week and be making $10k in a month.

The trade off? That the revenue comes at the expense of your time.. forever.

When you’re creating a leveraged business model that ultimately gives you compounding revenue, high profit margins and MORE time back as time goes on, it’s different.

There’s the decision to start.

Then, the build.

And then FINALLY, the tipping point.

The tipping point is the inflection point where the work you have done up until that point starts to compound and snowball.

Your revenue starts to really increase.

Your time and the energetic lift starts to decrease.

And all of the hard work starts to pay off.

But, it’s a process, and it’s in NO WAY instant.

I think being more honest about this is only going to serve people, because they might then have more realistic expectations, stay in it for the long run and actually start to see the fruits of their labour over time.

In today’s podcast episode, I am going to share a little about that process.

I’ve followed this exact same process now for three iterations of my business.. and it’s the SAME EVERY TIME.

Podcast Episodes Referenced:

• Ep 185: ❤️‍🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business Owners
• Ep 262: How to Make $500k Within 24 Months With a $2k Offer (Detailed Step by Step)
• Ep 253: Engineering Alignment: Building an Offer That Sparks Joy, Lights You Up and Brings Happy to Your Day

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For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

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🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

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Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

It’s official ONE WEEK until my 7th business birthday (and my ACTUAL birthday! 🎈), so I thought it a good time to reflect on 7 lessons I’ve learnt from 7 years in business.

Here goes!

1️⃣ It’s okay to leave money on the table.

2️⃣ Traditional business advice might not apply.

3️⃣ There isn’t one right way of doing business.

4️⃣ Everything is a solvable problem.

5️⃣ Take the action and the outcome will (eventually) take care of itself.

6️⃣ On indecision.

7️⃣ Make your success a habit.

Read the full blogpost here.

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📫 Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_