Welcome back to Life at Ten Tenths, where Garrett and Matt tackle the major real estate myth, "Everyone knows ten realtors," diving deep into how this misconception affects competition in the real estate market. Through relatable examples and expert advice, our hosts show that success isn’t about being one of many agents—it's about becoming the go-to professional clients trust. Along the way, they emphasize the importance of consistent outreach, building long-term relationships, and delivering real value to stand out in a crowded market.

Garrett and Matt go on to break down why most clients don’t interview multiple agents and how realtors can position themselves as the first choice. They also explore how leveraging social proof, maintaining strong client connections, and utilizing referral dynamics are key to growing a referral-based business. Ultimately, they highlight that staying present and adding value is the foundation for long-term success in real estate.

Be sure to focus on their insights into maintaining consistency and fostering client loyalty, as our hosts reveal how to keep your name top of mind and why clients might refer you even if they haven’t worked with you directly. In essence, this episode offers actionable strategies for building a relationship-driven business that thrives in any market, rendering it essential listening for any real estate agent looking to rise above the competition.

If you want to work directly with Garrett and Matt to take your business to the next level, explore Life at Ten Tenth’s exclusive "11 Circle." This coaching community offers live weekly sessions, Success Lab Workshops, networking, and more. It's the perfect place for agents looking to grow and live life at 100%. Let's go!

Episode Highlights:

00:00 How to Outshine the Competition in Real Estate

01:14 Common Misconceptions About Knowing Real Estate Agents

02:28 The True Number of Agents People Know Personally

05:01 Understanding the Opportunity for Realtors

06:05 Personal Connection vs Professional Relationships in Real Estate

09:00 Why Most People Don’t Interview Multiple Realtors

10:47 Building Relationships for Long Term Success in Real Estate

12:17 Consistency is the Key to Being the Realtor of Choice

15:24 The Power of Referrals Even from Clients Who Don’t Use You

20:00 Real Estate Client Loyalty and Why People Don’t Call the Realtors They Know

25:47 How to Stand Out in a Saturated Real Estate Market

31:05 The Importance of Relationship Marketing Over Transactional Approaches

35:36 Staying Power in Real Estate and Why Longevity Leads to Success

37:14 How Consistency Builds a Referral Based Business Over Time

Key Takeaways:

"Step above the bar and you can raise it as high as you want."

"When it comes down to it, how many people do people really consider when it comes time to buy or sell?"

"There's an incredible opportunity out here now."

"I did ask the question: Who, if you had to call one person or if you had to call a realtor right now, who would you call? It opened up a whole can of worms."

"If you can step up, bring your process, bring your expertise, bring your personality, your energy to the game, you can outshine the rest of the realtors out there very easily."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

Matt and Garrett welcome Adam Roach, a successful real estate entrepreneur and founder of I Love Coaching Co., to the podcast today. Adam shares his journey from professional tennis to building multimillion-dollar real estate franchises, highlighting the central role of coaching throughout his life. Together with the hosts, Adam dives into how coaching shapes both personal and professional development, offering valuable insights on growth, resilience, and leadership.

Our guest also reflects on the transformative “beach chair moment” after his father's passing, which became the inspiration behind his coaching company. He discusses the importance of building effective systems for business success and emphasizes the need to surround yourself with the right people to reach your full potential. Adam goes on to explore how shedding ego and embracing authenticity unlock new levels of personal growth and leadership. By integrating these principles, Adam has helped countless entrepreneurs and coaches scale their businesses and improve their lives, and he shares much of that hard-earned wisdom with listeners today.

Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 The REAL Coaching Model Explained

00:17 Introduction to Adam Roach

01:42 Adam’s Lifelong Journey with Coaching

02:31 Transitioning from Tennis to Real Estate

03:02 Accidental Entry into Real Estate

04:25 Building a Real Estate Team and Flipping Homes

05:06 Learning Real Estate from the Ground Up

06:59 Embracing Coaching and the Impact of Mentorship

07:35 Overcoming Ego to Pursue Growth

08:14 Scaling Success in Real Estate Through a Team Approach

09:07 Building a Business Through Coaching and Systems

11:31 The Value of Knowledge and Education in Real Estate

12:44 The Power of Systems in Real Estate Success

16:25 Implementing Standards to Drive Performance

18:43 How Ego Limits Growth and Success

21:21 Raising the Bar by Recruiting Top Performers

22:09 Creating a Culture of Growth

23:33 The ‘Beach Chair Moment’

24:43 Building Recruiting Systems to Drive Business Growth

30:54 The Birth of I Love Coaching and Its Mission

32:30 The Importance of Being Present with Loved Ones

34:38 Lessons in Authenticity from a Father’s Passing

39:46 The REAL Coach Method for Empowering Leaders

43:51 The Role of Ego in Limiting Authenticity

48:33 The Importance of Asking for Help

49:46 Hiring Coaches to Improve All Aspects of Life

Key Takeaways:

"If you're not asking for help, you're being selfish. Your community wants to help you."

"Your future self needs to protect your present self from your yesterday self."

"You have to kill something from yesterday to move forward into a new role."

"Who you surround yourself with matters at the highest level."

"Authenticity isn't learned; it's created by removing your ego and imposter syndrome."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube:

Gretchen Adams, Founder, Speaker, Coach, and Instructor at Taking the Lead Today, joins Matt and Garrett to explore the intricacies of real estate business transitions. As an expert in succession planning, Gretchen shares invaluable insights gained from her extensive experience guiding agents through the process of exiting their businesses. In this episode, she covers everything from smoothly passing on client relationships and the importance of early planning to mental preparation and creating systems that ensure continuity while maintaining a high-quality referral experience.

This episode is for everyone—because you never know when life might take you in a new direction. Having a succession plan will allow you to capitalize on the hard work you've put into building your business.

Pay special attention to Gretchen's insights on the four pillars of business transition. She explains how assessing your mindset, documenting standard practices, and delegating effectively are essential steps to a successful transition. Gretchen also clarifies how to build trust between retiring and acquiring agents, rank client relationships for personalized handoffs, and create a clear strategy that aligns both parties' business practices. Ultimately, this episode offers practical advice on building a business that operates independently of its founder and highlights the importance of proactive planning—not last-minute decisions—to ensure a seamless transition that benefits everyone involved.

If you're looking to work with Matt and Garrett directly and take your business and life to 11, check out *Life at Ten Tenths’* exclusive online "11 Circle." It offers live coaching, monthly Success Lab Workshops, accountability, co-working sessions, challenges, a resource library, powerful networking—including referrals—and so much more! It’s a community of people with amazing energy who want to earn more, do more, and live more. Let’s go!

Start living your best life now! Visit lifeattentenths.com.

Episode Highlights:

00:00 Focus on Creating a Memorable Referral Experience

00:21 Learn How to Transition Your Real Estate Business

01:34 Start Planning Your Business Exit Early

02:17 Understand There Is No Magic in Real Estate Transitions

03:09 Build Entrepreneurial Skills for Long-Term Success

06:53 Implement the Four Pillars of Business Transition

07:29 Assess Your Readiness and Mindset for Transition

09:33 Avoid the "Toe Dipper" Mentality in Your Exit Strategy

11:22 Set Up Your Business to Run Without You

13:46 Delegate Effectively for a Smoother Transition

15:33 Rank Client Relationships for Personalized Handoffs

16:32 Use a Personal Touch When Handing Off Clients

17:27 Write a Letter to Reflect on Your Real Estate Journey

18:50 Evaluate Your Business for a Successful Succession

19:52 Document Standard Practices to Ensure Continuity

21:05 Select and Qualify Your Business Successor Carefully

23:35 Build Trust Between Parties During the Transition

24:53 Prioritize the Referral Experience Over Personality

27:17 Develop a Clear Strategy for Business Transition

29:46 Manage Transition as a Psychological Process

31:08 Access Free Resources for Better Transition Planning

Key Takeaways:

"Prepare today for the day you decide to leave the business."

"Transferring trust is key. The more prepared you are, the easier it is."

"Identify readiness. Work on the mindset. Write a letter to real estate."

"Don't let dollar signs get in the way. Trust must be there."

"Start early. Don't wait for the heavy lift when you need it."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

Taking the Lead Today:...