Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the how and why we need to hire well.

Connect With:

• Caitlin Allen (Guest): LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreach channels.

Connect With:

• Matt Anthony (Guest): LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com

Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.

Connect With:

• Carrie Reber (Guest): LinkedIn
• Jenni DeWitt (Co-Host): Website // LinkedIn
• Mike Fazio (Co-Host): Website // LinkedIn

Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.com