• Lessons from Ancient Rome: Marketing Strategies Inspired by Octavian

  • Feb 17 2025
  • Length: 6 mins
  • Podcast

Lessons from Ancient Rome: Marketing Strategies Inspired by Octavian

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  • Summary

  • In this episode of "The Deep Dive - Marketing Gone Wild," we journey back to ancient Rome to uncover powerful marketing lessons from the rivalry between Octavian and Mark Antony. Discover how Octavian's cunning strategy to obtain Antony's will—guarded by the untouchable Vestal Virgins—offers timeless insights into understanding your target audience.

    Join us as we explore the importance of finesse over brute force in marketing, and learn how to navigate the complexities of consumer behavior. Whether you're selling complex software or any product, understanding your audience's needs and values is key to success.

    Tune in for a captivating blend of history and marketing wisdom that will inspire you to think outside the box and refine your approach. Don't miss this deep dive into strategy, audacity, and the art of persuasion!

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