Leadership, Brand Strategy & Transformation - Minter Dialogue

By: Evergreen Podcasts | Minter Dialogue
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  • Summary

  • With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of four award-winning books, The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He's currently writing Dialogos on Substack, to foster more meaningful conversation. Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.com/mdial
    © 2010-2024 Leadership & Brand Strategy - Minter Dialogue
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Episodes
  • Neal Schaffer, author of Digital Threads: The Digital Marketing Playbook for Small Businesses (MDE582)

    Neal Schaffer, author of Digital Threads: The Digital Marketing Playbook for Small Businesses (MDE582)
    Sep 15 2024
    Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of the new book, "Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing." Neal shares his journey from Southern California to becoming a global influencer, educator, and consultant. He discusses his extensive experience in Japan, where he lived for 15 years, and how it shaped his approach to social media and digital marketing. Neal emphasises the importance of a results-driven, experimental mindset in marketing, inspired by the PDCA (Plan, Do, Check, Act) methodology. He also highlights the value of long-term relationships and a holistic perspective in business. Neal's latest book aims to democratise digital marketing strategies for small businesses and entrepreneurs, helping them make meaningful connections and achieve sustainable growth.
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    57 mins
  • Rethink Press: Revolutionising Publishing with Multiple-Time Author and Entrepreneur, Lucy McCarraher (MDE581)

    Rethink Press: Revolutionising Publishing with Multiple-Time Author and Entrepreneur, Lucy McCarraher (MDE581)
    Sep 8 2024
    Minter Dialogue with Lucy McCarraher In this episode, I sit down with Lucy McCarraher, co-founder of Rethink Press and founder of the Business Book Awards. Lucy shares her journey from magazine publishing to becoming a TV journalist and scriptwriter, before diving into the world of business books. She discusses the innovative publishing model of Rethink Press, which allows authors to pay for publishing packages and receive higher royalties. Lucy also touches on the importance of storytelling in business books and the emotional journey of writing. Our conversation explores the role of AI in publishing and the significance of the Business Book Awards in recognising diverse voices in the industry.
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    57 mins
  • Mark Cox on Elevating Sales: Insights from "Learn to Love Selling" (MDE580)

    Mark Cox on Elevating Sales: Insights from "Learn to Love Selling" (MDE580)
    Sep 1 2024
    Minter Dialogue with Mark Cox In this episode, I host Mark Cox, a prominent figure in the sales industry and author of "Learn to Love Selling." Mark shares insights from his extensive career in managing large sales organisations and founding In the Funnel, a company dedicated to elevating the sales profession. We delve into the nuances of B2B sales, the importance of curiosity, and the evolving role of salespeople. Mark also highlights the significance of building genuine relationships, maintaining integrity, and fostering a customer-first mentality. This episode is a treasure trove of practical advice for anyone looking to excel in sales and leadership.
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    57 mins
Management Marketing Economics
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