Imelda Alejandrino is the CEO and Creative Director at AP42, a top-performing digital team specializing in advertising, branding, direct marketing, and technology. As a seasoned digital strategist, she has over 25 years of experience leading innovative creative efforts across various platforms.

Imelda’s work has spanned digital AR/VR, film, retail packaging, and events. She has collaborated with major brands, including Accenture, Meta, General Motors, and Chevron and launched Oggi, an immersive digital reality application, in 2020.

When embracing creativity and innovative ideas in your work, you’re likely to encounter resistance from those who are skeptical of new technologies. Rather than shying away from the new and uncomfortable, you can embrace it. How can you nurture creativity in a fast-paced digital world?

Creative powerhouse and digital visionary Imelda Alejandrino champions using immersive digital realities to strengthen connections and create memorable experiences. Yet attitudes toward technology adoption have been negative, so eliminating the associated fear with open communication and demonstrations is crucial in promoting widespread adoption. Imelda notes that mentorship, networking, and engaging in continuous learning have allowed her to develop groundbreaking new ideas in her career.

In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Imelda Alejandrino, the CEO and Creative Director at AP42, to discuss technological innovation. Imelda delves into practical applications of virtual reality, the metaverse, and the human aspect of digital engagement.

Marley Majcher is the CEO of The Party Goddess, a full-service event planning and catering company celebrated for creating high-profile parties. With clients like Snoop Dogg and Britney Spears, Marley's events are renowned for their elegance and extravagance. Known as The Profit Goddess, she provides invaluable resources for small business owners and entrepreneurs. She is also the author of But Are You Making Any Money?, a witty guide to managing a lucrative business.

Turning a passion project into a full-time business can be a nightmare, especially if you’re not earning enough money to match the time spent. How can you create structure from seemingly endless business tasks and turn your passion into profit?

A-list party planner and profit coach Marley Majcher combines creativity, grit, and strategic financial management to lead her business effectively. If you want to transition from a hobby to a viable business, you must price your products and services accordingly and focus on revenue-generating tasks while delegating the rest. Additionally, by focusing on your unique selling proposition, you can cut through the noise in the market and make your business stand out.

In the latest edition of the Lead Like a Woman Show, Andrea Heuston sits down with Marley Majcher, the CEO of The Party Goddess, to discuss how to elevate your business. Marley shares entrepreneurship anecdotes and analogies, the importance of continuous business assessment, and how to transform a simple project into a full-fledged business.

Niki Avraam is the Co-founder of the London-based law firm Howat Avraam Solicitors, where she litigates high-profile employment and discrimination cases. A keynote speaker on leadership mindset and workforce issues, she is deeply invested in the concept of purposeful work, inspiring others to discover their work's profound impact. Niki is a sought-after leadership consultant who champions unconventional thinking to reach professional and personal heights.

It’s not uncommon for women to feel stuck in their careers, feeling constrained by workplace customs that no longer serve them. Despite this, these women often fear discomfort. How can you overcome these obstacles and turn discomfort into your greatest ally?

Transformational leader and legal entrepreneur Niki Avraam advocates for women’s involvement in male-dominated business and networking events, carving a path for them to thrive professionally. Additionally, her preferred discomfort framework promotes growth and innovation by embracing challenges that dismantle personal and professional boundaries. By breaking away from conventional workplace practices, you can inspire creativity and progress.

In this episode of the Lead Like a Woman Show, Andrea Heuston chats with Niki Avraam, the Co-founder of Howat Avraam Solicitors, about harnessing discomfort to enhance leadership qualities. Niki discusses her journey through the legal world, her passion for reshaping leadership, and the pursuit of workplace evolution.