• Lead Generation & Conversion Differences Between B2B & B2C Businesses

  • Sep 27 2024
  • Length: 1 hr and 9 mins
  • Podcast

Lead Generation & Conversion Differences Between B2B & B2C Businesses

  • Summary


  • Join us as we delve into the key differences between lead generation and conversion strategies in B2B and B2C businesses. We discuss how understanding the unique characteristics of each target audience, their respective buyer journeys, and the nuances of messaging and content is crucial for success.




    Opeoluwa Adekoya (Growth Marketer, Lykdat Tech) inkedin.com/in/opeoluwa-adekoya


    Joel Ozue (Digital & Growth Marketing Specialist) linkedin.com/in/joelozue


    Dan Ewah (Co-founder/CEO, WITTY) linkedin.com/in/danewah


    Samuel Adedeji (Head of Product, Fountain Pay)


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