Lance Reader is a former World Long Drive contestant and the Founder and President of Krank Golf. Krank Golf hand manufactures Drivers and Fairway Metals with multiple, variable Face Thicknesses for longer tee-shots at the Professional and Amateur levels.

Lance joins Mark Immelman on the #OntheMark podcast to discuss Krank Golf and their approach to crafting and building Drivers that generate more ball compression (at impact) and ball-speed.

Lance discusses the importance of distance off the tee. He also elaborates on the importance of accuracy and finding fairways to shoot lower scores, and how finding the correct Driver make-up can improve both distance and accuracy.

Furthermore, Lance elaborates on various elements that enhance a golfer's chance of gaining more ball-speed and distance off the tee:

• Paying attention to shot dispersion
• Optimizing practice time on the range
• Driver shaft length
• The Trampoline Effect of the correct Driver face for more speed
• The performance of Carbon-faced Drivers in contrast to Titanium-faced Drivers (Krank), and
• Understanding Coefficient of Restitution (C.O.R.) and how it can be exploited for more distance.

This podcast is also available as a vodcast on YouTube. Search and subscribe to Mark Immelman.