• LBB Presents: How Do We Put a Value on Creativity?

  • Sep 8 2023
  • Length: 32 mins
  • Podcast

LBB Presents: How Do We Put a Value on Creativity?

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  • Summary

  • Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in […]
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