Journalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abroad. Imani has lived in five countries and has written for some of the most prestigious publications worldwide, including The New York Times, Forbes, Glamour Magazine, Travel + Leisure, and more. In 2021, she was the recipient of Adweek's "Shine 'A' Light Award" for her dynamic voice as a journalist and content within the travel industry. Today, in addition to being a freelance journalist, she serves as the Director of Communications of BEAM (The Black Emotional and Mental Health Collective).

In this first episode of season 7, Imani Bashir recounts how her experiences, from launching a luggage company during the pandemic to navigating the complexities of her current role, have shaped her approach to creating impactful content. Imani emphasizes the importance of aligning content with an organization’s mission and measuring its effectiveness through both quantitative metrics and qualitative feedback.

The conversation also explores Imani’s process for pitching and managing freelance assignments. She discusses the balance between cold pitching and responding to incoming opportunities, highlighting the importance of understanding the unique needs of each publication and editor. Whether it’s crafting a compelling story from a PR pitch or ensuring that content resonates with its intended audience, Imani offers valuable insights into the art of effective communication and strategy.

Here’s What You’ll Learn:

• How Imani Bashir got her career start
• Best practices for pitching freelancers effectively.
• Strategies to create content that delivers measurable results.
• Insights into the evolving role of freelancers in the media landscape.
• Tips for crafting compelling pitches that capture attention.
• Imani Bashir's experiences and lessons from working with top publications.
• Key factors that contribute to successful content strategies.
• More about BEAM and their experiential learning style
• And more!

Guest Social Links:

• Instagram: https://www.instagram.com/sheisimanib/
• LinkedIn: https://www.linkedin.com/in/imanibashir/
• Website: https://sheisimanib.com/about-me
  
  
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