Joanna Ebbers Shares How To Thrive In The Aesthetic Industry

Executive Summary: In this dynamic episode, Andy Olen welcomes Joanna Ebbers, an accomplished sales and training leader in the aesthetics industry. Joanna shares her journey from pharmaceutical sales to becoming a top executive in the rapidly growing aesthetics field, with leadership roles at companies like HydraFacial, SkinCeuticals, and SkinMedica. Throughout the episode, Joanna provides valuable insights into sales leadership, customer education, and the booming business of aesthetic treatments. She emphasizes the importance of passion, hustle, and continuous learning in sales and leadership. Joanna also offers advice for those looking to break into the aesthetics industry while reflecting on her Wisconsin roots and experiences in Southern California.

Main Topics Discussed:

• Joanna's Career Journey:
  • Transition from pharmaceutical sales to aesthetics.
  • Leadership roles at top companies in the aesthetics industry: HydraFacial, SkinCeuticals, and SkinMedica.
  • Most recently as Senior VP of Sales and Performance Training at Glo2Facial.
• Wisconsin Roots and Southern California Life:
  • Reflections on growing up in Wisconsin, attending the University of Wisconsin-La Crosse, and her ongoing connection to the state.
  • Living and working in Southern California for over two decades.
• The Aesthetics Industry:
  • Why Joanna loves the aesthetics industry: high profitability, dynamic innovation, and helping customers feel better about themselves.
  • Insights into the booming business of aesthetics, a multi-billion-dollar industry poised for continued growth.
  • The importance of understanding and educating the customer, from estheticians to med spa owners.
• Customer Education and Support:
  • Joanna’s passion for empowering estheticians through education, training, and sales confidence.
  • The role of customer education in driving business success and client satisfaction.
  • Strategies for helping aesthetic businesses maximize current clients and attract new ones.
• Sales Leadership and Training:
  • The characteristics of a successful aesthetic salesperson, from capital sales to skincare product sales.
  • The importance of passion, hustle, and targeting in sales.
  • Building and leading high-performing sales teams in the aesthetics industry.
• Advice for Aspiring Aesthetic Salespeople:
  • Tips for breaking into the aesthetics industry, including the importance of hustle and leveraging your network.
  • How different sales experiences (e.g., in industries like payroll services and wine sales) can be great training grounds for aesthetics sales.
• Developing Businesses in Aesthetics:
  • The value of a good sales system or product for medical spas and estheticians, and how it can rapidly pay off for businesses.
  • The evolving customer demographic, with growing interest from younger consumers and men.

Connect with Joanna:

• Instagram: @Joanna.Ebbers
• LinkedIn: Joanna Ebbers on LinkedIn

Tune in for insights into the aesthetics industry, sales leadership, and Joanna’s tips for building successful businesses and empowering estheticians!