Today’s guest is Jeremiah Bishop, a professional mountain bike racer in cross country, short track, ultra-endurance stage races, and gravel. Jeremiah is an athlete ambassador for Canyon Bicycles, a freelance cycling consultant, and a content creator (co-founder of the hit documentary series The Impossible Routes).

In this episode, you’ll hear stories about the beginning of The Impossible Routes in Hawaii, building up the stories and videos during the pandemic, meeting and partnering/co-starring with Tyler Pearce (aka The Vegan Cyclist), and how the relatable, vulnerable cycling stories resonate with so many people.

The Channel Mastery podcast is brought to you by Verde Brand Communications, a consumer-centric brand strategy, and communication agency serving the outdoor recreation industry. Your host is Kristin Carpenter, Chief Strategy Officer, Founder, and Chair at Verde Brand Communications. Channel Mastery is sponsored by our partner Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering.

Discussion points:

• Jeremiah’s backstory in biking and history with Canyon
• The first “impossible route” in Hawaii
• Building through the pandemic
• Seven days riding across the Mojave
• The low-fi appeal of Jeremiah’s unscripted video stories
• Canyon Bicycles - the partnership
• 2023’s Sea Otter Classic- stay tuned for a future episode on this
• Platforms, channels and the cycling industry – all in flux
• Tyler and Jeremiah’s chemistry and relationship
• The Europe trip - cycling is part of their identity
• Film premieres, swag, and fan activities
• What looks like it may be a disaster, ends up being amazing

Resources:

Jeremiah’s website

The Impossible Route Website

Jeremiah on Instagram

Offroad to Athens Documentary

The Vegan Cyclist on YouTube

Strava.com

Canyon.com

Sea Otter Classic Summit, April 2023

Kristin Carpenter on LinkedIn