In this episode of the #CriticalFewActions™ podcast, John Downes interviews Jane Kneebone, a specialist in marketing, public relations, and strategic communications, with over 25 years of experience across Australia, Hong Kong, and the Asia Pacific region. Jane shares insights on brand promotion and crisis management, offering case studies including the Optus data breach, a tragic incident with Deloitte in Thailand, and Diabetes Victoria's communication strategy. Jane also discusses successful branding campaigns like Quit’s anti-smoking initiatives and provides practical tips on traditional and social media engagement. Tune in to learn how to navigate and excel in the complex landscape of business communications.

00:00 Meet Jane Kneebone: Communications Expert

03:36 Promoting a Brand

04:36 Crisis Management: Lessons from Optus and Medibank

09:40 Successful Brand Management Case Studies

18:09 The Qantas Debacle

19:10 Importance of Internal Communication

23:51 Navigating Social Media

26:41 The #CriticalFewActions™

34:24 Final Thoughts and Resources

#CrisisManagement, #CorporateCommunications, #CrisisCommunication, #BrandManagement, #PublicRelations, #MediaRelations

#MarketingStrategy, #ReputationManagement, #Leadership, #BusinessStrategy

#CriticalFewActions