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This episode highlights Jacqueline Sava's inspiring journey as the founder of Soak Wash, revealing her innovative approach to creating a product that cares for delicate clothing while prioritizing sustainability. She discusses education's role in fostering consumer relationships and navigating the challenges of entrepreneurship over nearly two decades of business.

There’s the stuff you toss in the washer, like your jeans, T-shirts and the kids’ sweatshirts. Then there are the clothes you coddle. The ones that say “this is me.” That’s the stuff you take care of with Soak.

Jacqueline Sava is the Director of Possibilities and Founder of Soak Wash Inc. Founded in 2006, Soak was a side-project for Jacqueline’s first business designing knitwear, and was created to fill a gap in the marketplace. Jacqueline identified that the care products available in retail environments at the time did not align with the clothing they were meant to wash. And so, Soak was born—a premium laundry solution that customers grew to love and trust.

Through Soak Wash Inc. (a proudly women-led company), Jacqueline has empowered individuals to take better care of their clothing by extending the life of their favorite pieces.

Our resellers are over 95% women owned businesses. Investing in Soak Wash Inc. is an investment in hundreds of women-owned and led business across the globe.

You can learn more about Soak Wash Inc. on their website or on Instagram. You can find Jacqueline on LinkedIn.

You can connect with Julie on LinkedIn or Instagram.

Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals.

Watch for the Big Gorgeous Goals: Official Workbook coming March 2025.

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