The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.

Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture. She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.

Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.

The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.

Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.

In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations.

Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos.

Ian provides insights into the attributes of a good logo, common pitfalls, and how to choose the right logo designer for your business.

We explore the logo design process, current trends, and touch on the future of logo design, including Ian’s thoughts on AI’s role in the field.

Finally, the episode offers practical advice for entrepreneurs on leveraging logos for brand success and for designers on building a successful career and personal brand in the industry.

Join us for this insightful discussion that bridges the perspectives of both business owners and designers in the world of logo design.

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”

We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”

Alex then defines strategy and branding in his unique, straightforward style.

We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.

Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!