In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards.

We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales.

This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments.

Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode!

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CHAPTERS:

0:00 Intro

01:45 – The Importance of Incentives in Partnerships

03:20 - Different Kind of Incentives: Comissions

05:15 – How to Keep the Appetite High

07:00 - Bonuses Tied to Non-revenue Generating

09:11 – Grow Faster With Wix Studio

09:45 – Intersection Between Brand Marketing and Performance Marketing

13:10 –Having a Strong Brief: Differentiation

14:15 – Having a Strong Brief: Inspiration

16:30 – Including Ideas and Tips for Creating a Strong Brief

18:45 – Setting Clear Expectations with Content Creators

21:00 - Boosting Engagement with Competition/Commitments

22:00 – The OG of Brand Competitions: The 75 Hard Example

24:40 - Commitment-Based Marketing: Case Study of Bandit Running

27:11 - Bandit’s Marathon Training Program: Building Forever Fans

29:20 – Understand What Your Community Buys from You

30:00 – Find the Underlying Goals Behind Your Product

30:58 - Center Your Customers Around a Common Goal