Guest: David Benzaquen, Founder and CEO, Mission: Plant LLC

On LinkedIn | https://www.linkedin.com/in/davidbenzaquen/

Hosts:

Alejandro Juárez Crawford

On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawford

Miriam Plavin-Masterman

On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman

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Episode Introduction

David Benzaquen shares his journey into plant-based advocacy, highlighting how food choices impact multiple aspects of life. He discusses the challenges of introducing new products and changing consumer habits, emphasizing the importance of making plant-based options delicious, affordable, and accessible. The conversation touches on the balance between individual action and market dynamics, as well as the role of processed vs. unprocessed foods in the plant-based movement. The episode concludes with a discussion on the complexities of processed foods in the plant-based market and the ongoing debate surrounding their health implications

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Resources

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Episode Sponsors

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For more podcast stories from What If Instead? Podcast with Alejandro Juárez Crawford and Miriam Plavin-Masterman, visit: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawford and https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman