In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use data to make informed marketing decisions. They also highlight the need for a balanced approach between brand awareness and demand generation strategies. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations, #touchpoints, #attribution, #marketingattribution, #utm, #utmcodes

In this conversation, Kristina Williams shares her journey of starting and growing her gymnastics school, discussing the challenges and successes she faced along the way. She emphasizes the importance of customer experience, effective marketing strategies, and building a strong team. Kristina also highlights the significance of data management and setting clear goals for business growth. Her insights provide valuable lessons for aspiring entrepreneurs, particularly in the service industry.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #gymnastics, #smallbusiness, #marketing, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations

Resources mentioned in this episode:

Books: The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber FYI: For Your Improvement - Competencies Development Guide by Michael M. Lombardo QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life by John G. Miller Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek The Road Less Stupid by Keith J. Cunningham

Podcasts: EntreLeadership with Dave Ramsey Well-oiled Operations with Stacey Tushel Social Media Marketing

Simon and Lisa discuss how the marketing funnel is not a linear process but rather a dynamic and personalized journey for each user. They also highlight the differences in marketing funnels for different types of businesses, such as a coffee shop versus a tech startup. The importance of targeting the right audience, refining marketing strategies, and measuring and optimizing campaigns is emphasized.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts⁠ #ItsMostlyMarketing #TangentsToTactics #MarketingFunnel #SmallBusinessSuccess #MarketingStrategy