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There are so many "influencers" out there, and they will market and promote them as the one thing your business is missing to take it to the next level. You can go and research their social media following to see what type of attention they are garnering out there too. You can check out how many followers they have, how many likes their post get and all that. In the mist of during your research you should be able to see if their influence is worth the price. You can pay attention if someone has 500,000 thousand followers on a social media platform but are getting 500 likes on their post, their interaction with their audience is very low. We have been taught that you look for a 10% average of interaction from followers on that person's post. Yes we know, I thought I was going to kill them with one mentality applies. There will be some misses when it comes to social media and we know that. But just tune into this episode to see if their influence is actually worth the price they maybe charging your business.

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