Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

Tune in now and transform your advertising approach!

Links to check out:

Steam Community:

https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!